Vega Awards Arcturus Winner Winner

2021

LET’S #MENTIONPREVENTION VIDEO

Entrant Company

Charge Ahead Marketing

Category

Video / Online Video (Single) - Health / Fitness / Wellness

Client's Name

Connecticut Clearinghouse/Connecticut Deptartment of Mental Health and Addiction Services

Country / Region

United States

During the COVID-19 pandemic, alcohol use presents unique risk factors that can endanger health. Many young people and parents are unaware of these realities. The Connecticut Clearinghouse and the Connecticut Department of Mental Health and Addiction Services wanted to make residents in our state aware of these risks. Our solution was to launch an integrated, grassroots substance use prevention campaign. We created the theme “Let’s #MentionPrevention” – it’s catchy, short, and focuses on the word “prevention” to unite people around the need to prevent alcohol use. This video needed to add some depth to that theme and provide a narrative that was real and actionable for kids and parents of all ages. The text and spoken narrative educates about the risks of alcohol use -- yet in an accessible, digestible way that has health literacy in mind. The visual narrative shows decisions that young people and parents face around alcohol use, as well as interventions that create safe behaviors and attitudes around alcohol.

Credits

VP/Charge Ahead Marketing Matt Romanos
Project Coordinator/CT Clearinghouse Thomas Fulton
 
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