LET’S #MENTIONPREVENTION VIDEO

During the COVID-19 pandemic, alcohol use presents unique risk factors that can endanger health. Many young people and parents are unaware of these realities. The Connecticut Clearinghouse and the Connecticut Department of Mental Health and Addiction Services wanted to make residents in our state aware of these risks. Our solution was to launch an integrated, grassroots substance use prevention campaign. We created the theme “Let’s #MentionPrevention” – it’s catchy, short, and focuses on the word “prevention” to unite people around the need to prevent alcohol use. This video needed to add some depth to that theme and provide a narrative that was real and actionable for kids and parents of all ages. The text and spoken narrative educates about the risks of alcohol use -- yet in an accessible, digestible way that has health literacy in mind. The visual narrative shows decisions that young people and parents face around alcohol use, as well as interventions that create safe behaviors and attitudes around alcohol.