Vega Awards Arcturus Winner Winner

2021

Our Guiding Principles

Entrant Company

Daniel Gale Sotheby's International Realty

Category

Video / Online Video (Single) - Corporate

Client's Name

Country / Region

United States

As we approach our 100th anniversary at Daniel Gale Sotheby’s International Realty, we reflect upon the values and beliefs that we were founded on in 1922: fairness, opportunity, and always doing the right thing. A century later, these values still drive everything we do as a company.

Our Guiding Principles highlights the core values that support fair housing as a concept — and as a law. We cast the video with actual Daniel Gale Sotheby’s International Realty employees and agents. By using our own people rather than actors, we were able to capture an organically sincere message. It is who we are — literally.

Further, we’ve created a 12-person Fair Housing Committee to strengthen our commitment. We’ve even organized a variety of fair housing events including:

Online quiz games

Zoom calls with our General Counsel Carol Dunning called “Coffee with Carol”

Role-play meetings acting out fair housing scenarios

Our founding principles have always been and will always remain top of mind with every Daniel Gale agent and employee. In standing for fairness, we stand with all people. Because everyone deserves a place to call home.

Credits

Senior Director Of Digital Strategy
S.J. Yun
Digital Marketing Specialist
Kevin Hand
Creative Director
Katherine Cirelli
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