Vega Awards Canopus Winner Winner

2021

ITV Hub Digital Transformation

Entrant Company

Candyspace

Category

Mobile Apps & Sites - Entertainment

Client's Name

ITV

Country / Region

United Kingdom

Covid-19 created an unprecedented challenge for ITV, with the majority of productions halted and major sporting events that would have been broadcast on the channel postponed. ITV Hub – ITV’s catch-up service – had to reposition itself as somewhere where viewers could discover a whole range of content wherever, whenever and however they choose. As ITV’s partner on Hub, Candyspace set about transforming the experience of the platform across devices to deliver on that promise.

In collaboration with ITV, Candyspace transformed the UX of episode pages; created visual merchandising tags; gave more control over the player; added the ability to favourite content; enhanced the onward journey post-episode; improved the home screen rails and much more.

As a result, despite the circumstances the number of ITV Hub registered users grew by 6% in 2020 versus 2019 and online revenue grew by 17%.

Credits

Managing Director, Candyspace
Matt Simpson
Director of Technology, Candyspace
Adam Davey
Head of Client Services, Candyspace
Alice Garland
Product Owner, Candyspace
Oli Osmond
Delivery Manager, Candyspace
Adrianos Giaouris
Senior Android Developer, Candyspace
Chris Sloan
Senior iOS Developer, Candyspace
Josh Rideout
Senior QA Engineer, Candyspace
Ian Palmer
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