2021
Entrant Company
Category
Client's Name
Country / Region
Covid-19 created an unprecedented challenge for ITV, with the majority of productions halted and major sporting events that would have been broadcast on the channel postponed. ITV Hub – ITV’s catch-up service – had to reposition itself as somewhere where viewers could discover a whole range of content wherever, whenever and however they choose. As ITV’s partner on Hub, Candyspace set about transforming the experience of the platform across devices to deliver on that promise.
In collaboration with ITV, Candyspace transformed the UX of episode pages; created visual merchandising tags; gave more control over the player; added the ability to favourite content; enhanced the onward journey post-episode; improved the home screen rails and much more.
As a result, despite the circumstances the number of ITV Hub registered users grew by 6% in 2020 versus 2019 and online revenue grew by 17%.
Credits
Entrant Company
State Farm Insurance Company
Mobile Apps & Sites - Services & Utilities
Country / Region
United States
Entrant Company
Ziina
Mobile Apps & Sites - Best Visual Design
Country / Region
United Arab Emirates
Entrant Company
BlueCross BlueShield of Tennessee
Website - Insurance
Country / Region
United States