2021

#PutAPinInIt

Entrant Company

Miami AD School

Video / Online Video (Single) - Public Service / Activism

Client's Name

American Civil Liberties Union

Country / Region

United States

Entry Level

Student

An initiative by ACLU, I created the world’s first citizen BodyCam to help ensure evidence is always recorded in any dangerous or unexpected situation.

The Cams are attached to a pin/button and can directly be accessed and controlled on the app to record the evidence and live stream it as well.

The campaign is supported by a website where users can purchase the pins and learn more about the cause. It also has OOH ads in the form of prints and social media.