Every Vote In

Every Vote In was a comprehensive, paid advertising campaign created to support the 2020 Election in Los Angeles County to ensure every voter in LA County knew:

1. How to safely vote;

2. How new voting methods would simplify their experience; and

3. How to register to vote and do so easily.

Every Vote In launched on September 16 and concluded on November 3, 2020.

As a cause-related and video-driven campaign, digital advertisements for Every Vote In were designed in six primary languages to represent and engage with Los Angeles County's diverse, multilingual, voting-age population (approx. 6 million people).

With support and partnership from Fenton and Los Angeles County, Owl Bridge Media created over 200 videos for placement across YouTube, Hulu and Twitch, contributing to 102,853,897 total digital impressions. Other notable digital advertisement placements included homepage takeovers of KTLA, LA Times and Univision.

Videos created for Every Vote In aired on broadcast television, reaching nearly 167 million impressions and hundreds of other print and digital advertisements were created for broadcast radio and out-of-home placement.

The campaign website (plan.lavote.net) was built in 13 different languages and saw over 400,000 Los Angeles residents interact with its voting resources.

Over 4.3 million votes were cast across Los Angeles County in the 2020 Election marking the highest voter turnout every recorded in the County.