Vega Awards Arcturus Winner Winner

2021

Every Vote In

Entrant Company

Owl Bridge Media

Category

Digital Marketing - Integrated Campaign

Client's Name

Los Angeles County and Fenton

Country / Region

United States

Every Vote In was a comprehensive, paid advertising campaign created to support the 2020 Election in Los Angeles County to ensure every voter in LA County knew: 1. How to safely vote; 2. How new voting methods would simplify their experience; and 3. How to register to vote and do so easily. Every Vote In launched on September 16 and concluded on November 3, 2020. As a cause-related and video-driven campaign, digital advertisements for Every Vote In were designed in six primary languages to represent and engage with Los Angeles County's diverse, multilingual, voting-age population (approx. 6 million people). With support and partnership from Fenton and Los Angeles County, Owl Bridge Media created over 200 videos for placement across YouTube, Hulu and Twitch, contributing to 102,853,897 total digital impressions. Other notable digital advertisement placements included homepage takeovers of KTLA, LA Times and Univision. Videos created for Every Vote In aired on broadcast television, reaching nearly 167 million impressions and hundreds of other print and digital advertisements were created for broadcast radio and out-of-home placement. The campaign website (plan.lavote.net) was built in 13 different languages and saw over 400,000 Los Angeles residents interact with its voting resources. Over 4.3 million votes were cast across Los Angeles County in the 2020 Election marking the highest voter turnout every recorded in the County.

 
2021
ASU Enterprise Partners | Vega Website Awards 2021 Winner

Entrant Company

ASU Enterprise Partners

Website - Best User Experience

Country / Region

United States

 
2021
IrisWave | Vega Website Awards 2021 Winner

Entrant Company

IrisWave

Video / Online Video (Single) - Sports

Country / Region

Singapore

 
2021
Promoqube | Vega Website Awards 2021 Winner

Entrant Company

Promoqube

Social Content & Marketing - Entertainment

Country / Region

Turkey

 
2021
Content Science | Vega Website Awards 2021 Winner

Entrant Company

Content Science

Website - Professional Services

Country / Region

New Zealand