Vega Awards Centauri Winner Winner

2021

Marketing Upheaval- Pharmaceutical Industry

Entrant Company

Creative Outhouse

Category

Podcasts (Single) - NEW - Medical (NEW)

Client's Name

Country / Region

United States

In this eye-opening interview with Kyra Hagan, Vice President of Marketing at RxBenefits she reveals some of the tactics pharmaceutical companies use to get more money for their products. 25 – 30 cents of every dollar a company or organization spends on healthcare goes to pharmaceuticals. And many times, there’s what Kyra calls “monkey math." So how you do you get the message to people that there’s a problem and you can solve it? This episode shed some light.

Credits

Rudy Fernandez
Susan Cooper
Gopal Swami
 
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Entrant Company

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Country / Region

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Entrant Company

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Country / Region

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Country / Region

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Entrant Company

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Country / Region

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