2021
Marketing Upheaval- Pharmaceutical Industry
Entrant Company
Creative Outhouse
Category
Podcasts (Single) - NEW - Marketing
Client's Name
Country / Region
United States
In this eye-opening interview with Kyra Hagan, Vice President of Marketing at RxBenefits she reveals some of the tactics pharmaceutical companies use to get more money for their products. 25 – 30 cents of every dollar a company or organization spends on healthcare goes to pharmaceuticals. And many times, there’s what Kyra calls “monkey math." So how you do you get the message to people that there’s a problem and you can solve it? This episode shed some light.
Credits
Entrant Company
Parnaso
Website - Non-profit
Country / Region
Spain
Entrant Company
Moving Bits
Video / Online Video (Campaign) - New Category (Video Channels & Networks)
Country / Region
Singapore
Entrant Company
Jesse James Allen
Audio & Radio (Single) - Best Original Music
Country / Region
United States
Entrant Company
Gravity Global
Video / Online Video (Campaign) - Business to Business
Country / Region
United Kingdom