Vega Awards | Arcturus Winner

United States

2021

Don't FM & Drive

Entrant Company

miami ad school

Category

Video / Online Video (Single)

Client's Name

Spotify

Sub-Category

New Category (Video)

Fm Driving is distracting driving. More than 600,000 drivers are distracted by changing the radio station. “Don’t FM and Drive.” A PSA Campaign to protect you from radio-related distracted driving. We took over digital road signs in a way that brands never have before and even made custom road signs that encouraged hands-free listening. Finally we took over the radio. Buying 15 second ad spaces at the same time on 6 consecutive radio stations. So as listeners kept changing the station, our message was sure to follow them. Drive safely by listening hands-free to your "Daily drive" by Spotify.

Credits

Art Director Anastasia Gheorgoudas
Copy writer Sharanya Narayanan
2021
United States
Charge Ahead Marketing | Vega Website Awards
Connecticut Clearinghouse/Connecticut Deptartment of Mental Health and Addiction Services

Entrant Company

Charge Ahead Marketing

Category

Health / Fitness / Wellness

2021
United States
Miami Ad School | Vega Website Awards
The Bath Outlet

Entrant Company

Miami Ad School

Category

Weird

2021
United States
ASU Enterprise Partners | Vega Website Awards

Entrant Company

ASU Enterprise Partners

Category

Non-profit

2021
United States
Finalsite | Vega Website Awards
North Cobb Christian School

Entrant Company

Finalsite

Category

School / University