Vega Awards Arcturus Winner Winner

2021

Don't FM & Drive

Entrant Company

miami ad school

Category

Video / Online Video (Single) - New Category (Video)

Client's Name

Spotify

Country / Region

United States

Fm Driving is distracting driving. More than 600,000 drivers are distracted by changing the radio station. “Don’t FM and Drive.” A PSA Campaign to protect you from radio-related distracted driving. We took over digital road signs in a way that brands never have before and even made custom road signs that encouraged hands-free listening. Finally we took over the radio. Buying 15 second ad spaces at the same time on 6 consecutive radio stations. So as listeners kept changing the station, our message was sure to follow them. Drive safely by listening hands-free to your "Daily drive" by Spotify.

Credits

Art Director
Anastasia Gheorgoudas
Copy writer
Sharanya Narayanan
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