Vega Awards | Canopus Winner

Saudi Arabia

2021

Baja - Strong Tea

Entrant Company

Extend Ad

Category

Social Campaign & Series

Client's Name

Baja

Sub-Category

Food & Beverage

The Brief Baja is a leading Saudi company that produces the finest nuts, coffee, teas and dried fruits of all kinds, baja wanted to launch a campaign that communicates in a local narrative the launch of the strong "concentrated tea". The Challenge For a new player to gain attention in the tea market in Saudi Arabia where both local and global brands enjoy a high level of loyalty from consumers as these brands have been in the market for 50 years Our Way In To Create communication that shifts the focus from the brand to the consumers The Insight For Saudi's heavy tea is connected to moments of hippieness Our Solution We created an insight driven film that puts the consumer in the heart of the story, the film is homage to those who celebrate concentrated tea and used a visual que that is deeply relevant to our consumers in a way that is never before used in a tea commercial in Saudi Arabi Result More than 10M Views of the film across platforms 103 x the Amount of engagement for similar posts on local competitors accounts

Credits

Executive Creative Director Ali Al Zabadani
Producer Mohammed Al Masri
Director of Business and CX Turki Al Sayari
2021
United States

Entrant Company

Confideo Labs

Category

Augmented Reality (NEW)

2021
United Arab Emirates

Entrant Company

Ziina

Category

Best Visual Design

2021
United States

Entrant Company

Blue Giant

Category

Best Writing / Story

2021
United States

Entrant Company

Creative Outhouse

Category

Health / Fitness / Wellness (NEW)