Vega Awards | Canopus Winner

United States

2021

Jellysmack's Creator Program Helps Creators Expand Horizons

Entrant Company

The Brand Agency

Category

Social Content & Marketing

Client's Name

Jellysmack

Sub-Category

Best Experimental & Innovation

Jellysmack’s one-of-a-kind Creator Program helps the world’s most talented video creators expand their reach to social media platforms they have not yet mastered. Currently partnering with over 120 of social media’s biggest personalities like PewDiePie, Brad Mondo, Bailey Sarian, Karina Garcia, Nate Garner, and more, Jellysmack’s Creator Program uses the company’s proprietary video optimization technology and team of experts to tailor original creator videos to each specific social platform. The process yields massive growth and solves one of the biggest challenges today’s creator’s face: establishing a multi-platform social media presence. The Jellysmack Creator Program optimizes, operates and distributes creator-made video content to Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube. How It Works: Once a creator partner’s video has been identified, the creator’s dedicated team of editors, copywriters, and content strategists create several versions of the video that are suitable for the desired social platform. Jellysmack then runs several A/B tests to find the ideal combination of video structure, thumbnail, and caption that will provide their creators with the most engagement. Jellysmack posts the winning video on the creator’s behalf and puts its own money into the campaign to scale the creator’s reach. Jellysmack manages and interacts directly with these viewers, facilitating conversations to create an organically hyper-engaged community. At the end of it all, Jellysmack’s data-driven team sends the creator updated reports of the overall performance and revenue, as well as recommendations to achieve more success. The partnership allows creators to maintain creative control and focus on what they love--creating the best content. Utilizing this tech-driven process, Jellysmack is able to yield explosive growth and gain otherwise untapped revenue for the creators in their program without requiring extra work from them, unlocking their full potential.

2021
United States

Entrant Company

Moms Don't Have Time To

Category

Best Host (NEW)

2021
Canada
FIRMLAND DEVELOPMENT CORPORATION

Entrant Company

PUREBLINK

Category

Real Estate

2021
United States

Entrant Company

HP Inc.

Category

Best Audio / Sound Design (NEW)

2021
United States

Entrant Company

Confideo Labs

Category

Augmented Reality (NEW)