Vega Awards Canopus Winner Winner

2020

People Of The Pandemic

Entrant Company

aryjoecreatives

Category

Social Campaign & Series - Social - Best Use of Stories

Client's Name

Country / Region

United Kingdom

People of The Pandemic is a global collaborative photography project, highlighting the humanity that exists behind the headlines of COVID-19. Through portraits and stories, we amplify the voices of everyday heroes in our society who we often take for granted: healthcare workers, supermarket workers, delivery drivers, cleaners, first responders… the people risking their own health to continue servicing our needs. The project started at our local supermarket in the wake of the pandemic, where Jarvis - an employee of the store was still clocking into his shift. After hearing his words, we began to wonder - how are people like him coping during this time? Through Instagram, we connected with other photographers and creatives from lots of different countries, and soon enough a worldwide team was forming. New portraits and stories were being entered from every continent, bringing new perspectives and introducing more people to participate in the movement. Our multinational team now includes 24 creatives across 15 cities, with charters from Estonia to Taiwan, and Melbourne to Yangon. But it doesn’t stop there. Our ambitions for the future involve exhibitions, talks, and publishing a People of the Pandemic book, as well as telling the stories of people affected by the crisis when the pandemic is over. Those who lost loved ones, those who lost their jobs, or the scientists who helped to find a cure. People of the Pandemic exists to set the tone of a new chapter, a culture where everyday people become our new role models.

Credits

Creative Copywriter
Joe Watson
Founder of The Worldwide Tribe
Jasmine O'Hara
Founder of Do Something For Nothing
Joshua Coombes
Designer
Camilla Adler
Artist
Claire Salvo
Videographer & Photographer
Marcus Crook
Videographer
Gregory McCann
Artist
Karimah Hassan
Creative
Sarah Surget
Photographer
Leonie May
Photographer
Sequoia Ziff
Photographer
Adrián Shankar Filho
Photographer
Al Noelle Walter
Photographer
Victoria Seck
Photographer
Raffaella Bichiri
Photographer
Vivien Huss
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