Snap Focus

Snap Focus is a digital learning experience designed for the most innovative social media brand. Beyond worked with Snap to completely reimagine their external partner training experience to better help marketers and ad agency professionals learn and leverage Snapchat advertising products. Armed with strategy and insights, a multidisciplinary team of designers, technologists, and creative strategists worked together to bring the new experience to life in less than four months. Snap Focus launched as a comprehensive training and certification that covers Snapchat audiences, ad formats, optimized campaigns, and creative best practices.