Vega Awards | Arcturus Winner

Hong Kong S.A.R.

2020

Tove & Libra: Elevate Your Essentials

Entrant Company

Creative Theory Group

Category

Video / Online Video (Single)

Client's Name

Tove & Libra

Sub-Category

Fashion

Tove and Libra have been in the fashion industry for generations, and they finally decided to put their expert know-how towards making fewer but better clothes that fit well, feel good and don’t cost the earth. Tove & Libra takes sustainable style to the next level - beyond just a buzzword, to being the new fashion essential. Thoughtful Design: Inspired by simple-yet-sophisticated Scandinavian aesthetic, each line and stitch is designed to ensure timeless style and ease of wear. Feel-Good Materials: Their carefully selected fabrics are kind on your skin while also being kind to the planet. They’re easy to care for and either sustainably produced or saved from landfill. Fair Practices: Their family-owned sourcing and production facilities ensure ethics and sustainability goals are achieved with the greatest pride. Tove and Libra wanted to highlight two of the new designs for the Hong Kong market with a simple elegant fashion film that felt more like a music video. Partnering with Creative Theory Group (Producer Harry Pang and Director/Cinematographer Thomas J Elliott) they created a simple and elegant film that showcased not just the simplicity and elegance of their sustainable designs but how those sustainable designs made the wearer feel elegant and good at the same time. Shot in and around Central Hong Kong the film demonstrates a simple approach to the fashion film that has a higher end look and feel at a social media level budget.

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Category

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Category

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Category

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Entrant Company

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Category

Advertisement