Glow Up Everyday with St. Ives

Entrant Company

SVEN

Category

Digital Marketing

Client's Name

Unilever International

Sub-Category

Marketing Effectiveness

With Filipinas’ glow on low because of the COVID-19 pandemic, St. Ives boldly launched its biggest product line in the Philippines and used it as a platform to get Filipinas to turn up their glow once again! By putting the spotlight on them and sending glow their way, Filipinas went all out in showing off their glow and led St. Ives to achieve an all-time high in digital reach and ecomm sales.

Credits

Arvi Villacin & Raizelle So The Masterminds

Aileen Coyukiat, Erin Alvarez Strategy & Performance

Steph Torio, Zelina Bartolome, Shelumiel Gallardo, Renee Elinzano, Corheinne Colendres Content

Camille San Vicente, Christian Brotonel, Dianne Rubio, Gillyn Galang, Justin Nava Creative

Janela Poblete, Dani Joyce Rodriguez, Justin Pua Case

Low Li Ting from Unilever International Client

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2020

Australia