Vega Awards | Canopus Winner

Philippines

2020

Glow Up Everyday with St. Ives

Entrant Company

SVEN

Category

Digital Marketing

Client's Name

Unilever International

Sub-Category

Marketing Effectiveness

With Filipinas’ glow on low because of the COVID-19 pandemic, St. Ives boldly launched its biggest product line in the Philippines and used it as a platform to get Filipinas to turn up their glow once again! By putting the spotlight on them and sending glow their way, Filipinas went all out in showing off their glow and led St. Ives to achieve an all-time high in digital reach and ecomm sales.

Credits

Arvi Villacin & Raizelle So The Masterminds
Aileen Coyukiat, Erin Alvarez Strategy & Performance
Steph Torio, Zelina Bartolome, Shelumiel Gallardo, Renee Elinzano, Corheinne Colendres Content
Camille San Vicente, Christian Brotonel, Dianne Rubio, Gillyn Galang, Justin Nava Creative
Janela Poblete, Dani Joyce Rodriguez, Justin Pua Case
Low Li Ting from Unilever International Client
2020
Australia

Entrant Company

Tide Film Productions Pty Ltd

Category

Advertisement

2020
Hong Kong S.A.R.

Entrant Company

Sino Real Estate Agency Limited

Category

Lifestyle

2020
United States

Entrant Company

THE EXHIBIT COMPANY

Category

Best Interaction Design

2020
United States
Iceberg Interactive

Entrant Company

Player One Trailers

Category

Best Directing