Vega Awards Canopus Winner Winner

2020

Glow Up Everyday with St. Ives

Entrant Company

SVEN

Category

Digital Marketing - Marketing Effectiveness

Client's Name

Unilever International

Country / Region

Philippines

With Filipinas’ glow on low because of the COVID-19 pandemic, St. Ives boldly launched its biggest product line in the Philippines and used it as a platform to get Filipinas to turn up their glow once again! By putting the spotlight on them and sending glow their way, Filipinas went all out in showing off their glow and led St. Ives to achieve an all-time high in digital reach and ecomm sales.

Credits

Arvi Villacin & Raizelle So
The Masterminds
Aileen Coyukiat, Erin Alvarez
Strategy & Performance
Steph Torio, Zelina Bartolome, Shelumiel Gallardo, Renee Elinzano, Corheinne Colendres
Content
Camille San Vicente, Christian Brotonel, Dianne Rubio, Gillyn Galang, Justin Nava
Creative
Janela Poblete, Dani Joyce Rodriguez, Justin Pua
Case
Low Li Ting from Unilever International
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