2020

Glow Up Everyday with St. Ives

Entrant Company

SVEN

Digital Marketing - Marketing Effectiveness

Client's Name

Unilever International

Country / Region

Philippines

With Filipinas’ glow on low because of the COVID-19 pandemic, St. Ives boldly launched its biggest product line in the Philippines and used it as a platform to get Filipinas to turn up their glow once again! By putting the spotlight on them and sending glow their way, Filipinas went all out in showing off their glow and led St. Ives to achieve an all-time high in digital reach and ecomm sales.

Credits

Arvi Villacin & Raizelle So

The Masterminds

Aileen Coyukiat, Erin Alvarez

Strategy & Performance

Steph Torio, Zelina Bartolome, Shelumiel Gallardo, Renee Elinzano, Corheinne Colendres

Content

Camille San Vicente, Christian Brotonel, Dianne Rubio, Gillyn Galang, Justin Nava

Creative

Janela Poblete, Dani Joyce Rodriguez, Justin Pua

Case

Low Li Ting from Unilever International