Logo’s 36th anniversary

In order to strengthen corporate image by conveying the vision of "We are coding the future together" and the mission of "Creating value with passion and agility in cooperation with our customers" to all stakeholders, We’ve seen the REPMAN’s (Corporate Brand and Reputation Research) “Emotional commitment is very weak in the software industry" report as a strategic development opportunity, Logo aimed to differentiate from other brands by increasing loyalty.

Goal was to strengthen the brand loyalty by emphasizing the value of "We are Coding the Future Together", highlighting common points, being stakeholders and the phenomenon of development together.

Every customer got an personalized e-mail link to the animation movie.

In the movie that tells the story of Logo's 36 years there is inner layers that shows personalized integration of customer product data. That data shows the relationship between Logo and customer from the past to the present, details such as the customer's first product and current product, in variable areas in the movie. These data, which vary from customer to customer, have been simplified so that Becloud can process every information received smoothly.

Visuality to support the story's idea was to create special period concepts.

The opening of the Logo’s 36th anniversary movie, which has been operating since 1984, starts with a visual that suits the 1980s concept. With the developments in its history, its visuality is brought to the present by clearly showing the transition of the 1990s to 2000s and to 2020s