Vega Awards | Canopus Winner

Turkey

2020

Logo’s 36th anniversary

Entrant Company

Koff Animation

Category

Digital Marketing

Client's Name

LOGO

Sub-Category

Best Use of Video

In order to strengthen corporate image by conveying the vision of "We are coding the future together" and the mission of "Creating value with passion and agility in cooperation with our customers" to all stakeholders, We’ve seen the REPMAN’s (Corporate Brand and Reputation Research) “Emotional commitment is very weak in the software industry" report as a strategic development opportunity, Logo aimed to differentiate from other brands by increasing loyalty. Goal was to strengthen the brand loyalty by emphasizing the value of "We are Coding the Future Together", highlighting common points, being stakeholders and the phenomenon of development together. Every customer got an personalized e-mail link to the animation movie. In the movie that tells the story of Logo's 36 years there is inner layers that shows personalized integration of customer product data. That data shows the relationship between Logo and customer from the past to the present, details such as the customer's first product and current product, in variable areas in the movie. These data, which vary from customer to customer, have been simplified so that Becloud can process every information received smoothly. Visuality to support the story's idea was to create special period concepts. The opening of the Logo’s 36th anniversary movie, which has been operating since 1984, starts with a visual that suits the 1980s concept. With the developments in its history, its visuality is brought to the present by clearly showing the transition of the 1990s to 2000s and to 2020s

Credits

SME,Visual Communication | LOGO Group Sinem ZenginÇelebi
Corporate Brand Manager | LOGO Petek Özkan Altındal
Visual Design Specialist | LOGO Serkan Kabul
Founder and Executive Producer Gökhan Okur
Line Producer Tuğçe Varlıca
Script Özge Ürer
Director Alper Balkış
Illustrator Cihan Gelerli
Illustrator Muhammed Katırcı
Editing Alper Balkış
Voiceover Alex Mitts
Music One Wave
Sound Design and SFx Burak Çambel
2020
Ukraine
Arkade Games

Entrant Company

Zgraya Digital

Category

Website - Best Visual Design

2020
Turkey

Entrant Company

wolf+spark

Category

Film & Television

2020
Australia

Entrant Company

Tide Film Productions Pty Ltd

Category

Hotel / Resort and Lodging

2020
China

Entrant Company

University of Edinburgh

Category

Professional Services