2020
Shaking the World of Diabetes
Entrant Company
SVEN
Category
Social Content & Marketing - Food & Beverage
Client's Name
Glucerna
Country / Region
Philippines
In the current normal when Filipino people with diabetes need a little more convenience and empowerment, diabetes nutrition brand Glucerna took the bold leap of launching a new product format – Glucerna Ready-to-Drink. But instead of going the usual serious route expected from the category, the brand made another bold choice that significantly paid off – to take a FUNctional, optimistic launch approach that starts with… a SHAKE!
Entrant Company
Communications LAB
Video / Online Video (Single) - Public Service & Activism
Country / Region
United States
Entrant Company
Socialfly
Social Content & Marketing - Film & Television
Country / Region
United States
Entrant Company
Responsive Spaces
Digital Marketing - Experimental / Innovative
Country / Region
Austria
Entrant Company
CJ ENM
Video / Online Video (Single) - Food & Beverage / Restaurant
Country / Region
South Korea