Vega Awards | Centauri Winner

Philippines

2020

Shaking the World of Diabetes

Entrant Company

SVEN

Category

Social Content & Marketing

Client's Name

Glucerna

Sub-Category

Food & Beverage

In the current normal when Filipino people with diabetes need a little more convenience and empowerment, diabetes nutrition brand Glucerna took the bold leap of launching a new product format – Glucerna Ready-to-Drink. But instead of going the usual serious route expected from the category, the brand made another bold choice that significantly paid off – to take a FUNctional, optimistic launch approach that starts with… a SHAKE!

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Entrant Company

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Category

New Category (Digital Marketing)

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Entrant Company

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Category

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Entrant Company

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Category

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Entrant Company

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Category

New Category (Video)