Vega Awards | Centauri Winner

Philippines

2020

Shaking the World of Diabetes

Entrant Company

SVEN

Category

Social Content & Marketing

Client's Name

Glucerna

Sub-Category

Food & Beverage

In the current normal when Filipino people with diabetes need a little more convenience and empowerment, diabetes nutrition brand Glucerna took the bold leap of launching a new product format – Glucerna Ready-to-Drink. But instead of going the usual serious route expected from the category, the brand made another bold choice that significantly paid off – to take a FUNctional, optimistic launch approach that starts with… a SHAKE!

2020
United States
Cardinal Group Management

Entrant Company

Agency Fifty3

Category

New Category (Digital Marketing)

2020
United States

Entrant Company

Mirrored Media

Category

Viral Marketing

2020
Kuwait

Entrant Company

Sarah AlSharhan

Category

Branding / CI

2020
United States

Entrant Company

Finalsite

Category

School / University