Vega Awards | Arcturus (3rd Place)

India

2016

Unlimited Fashion

Entrant Company

Langoor Digital

Category

Social Media

Client's Name

Planet Fashion

Sub-Category

Promotions and Contests

Planet fashion launched their new logo, it was the infinite symbol. As part of their re-branding exercise, PF wanted to create BUZZ around their new identity. The idea was to represent the products/clothing in a kaleidoscopic pattern. While viewing a kaleidoscope, we see infinite beautiful patterns. We took this simple yet powerful insight to create a contest that went viral.

Credits

Creative Director Kishore Karumbaiah
Web Developer Udayavan M
Designer Anupama BK
Account Executive Rini Nandy
Designer Nitish Murthy
2016
United States
Zerorez

Entrant Company

DynamiX

Category

Home Page

2016
United States
C. F. Martin & Co.

Entrant Company

Liquid Interactive

Category

Consumer Electronics / Goods

2016
United States

Entrant Company

Environmental PR Group

Category

Animation

2016
Canada

Entrant Company

Mad Hatter Marketing

Category

Directing