Vega Awards Arcturus (3rd Place) Winner

2016

Unlimited Fashion

Entrant Company

Langoor Digital

Category

Social Media - Promotions and Contests

Client's Name

Planet Fashion

Country / Region

India

Planet fashion launched their new logo, it was the infinite symbol. As part of their re-branding exercise, PF wanted to create BUZZ around their new identity. The idea was to represent the products/clothing in a kaleidoscopic pattern. While viewing a kaleidoscope, we see infinite beautiful patterns. We took this simple yet powerful insight to create a contest that went viral.

Credits

Creative Director
Kishore Karumbaiah
Web Developer
Udayavan M
Designer
Anupama BK
Account Executive
Rini Nandy
Designer
Nitish Murthy
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