India
2016
Entrant Company
Category
Client's Name
Sub-Category
Planet fashion launched their new logo, it was the infinite symbol. As part of their re-branding exercise, PF wanted to create BUZZ around their new identity. The idea was to represent the products/clothing in a kaleidoscopic pattern. While viewing a kaleidoscope, we see infinite beautiful patterns. We took this simple yet powerful insight to create a contest that went viral.
Credits
Entrant Company
Eight Bit Studios
Category
Best User Interface / Experience
Entrant Company
Echo Bridge Pictures, LLC.
Category
Non-Profit
Entrant Company
Digital Natives Group
Category
Social Presence
Entrant Company
CPS23 Marketing
Category
Self Promotion
