As Zue Botanicals started shifting to a Latin and Hispanic market by the end of 2019, they needed to adjust their digital presence, in a way that could feel cohesive with all the efforts they've been doing. Our eCommerce redesign proposal speaks to a new audience, maintaining Zue's values and strengths. Our digital team focused on, not only creating eye-catching websites but also on crafting an all-round digital strategy, thanks to that, Zue Botanicals was able to launch their new site with a supporting influencers campaign and tons of real and organic content. We think out websites and eCommerce as living, never-finished assets, we use metrics and real user-generated data to make design and performance changes, so the sites we create evolve as your brand does. We craft everything to the pixel level and using visuals and interactions that fit the experience better on every device.