Vega Awards | Arcturus Winner

United States

2020

Zue Botanicals - Pro Latina Beauty Brand USA

Entrant Company

NoCave Media / M923 Inc

Category

Websites

Client's Name

Zue Beauty Inc

Sub-Category

Beauty and Cosmetics

As Zue Botanicals started shifting to a Latin and Hispanic market by the end of 2019, they needed to adjust their digital presence, in a way that could feel cohesive with all the efforts they've been doing. Our eCommerce redesign proposal speaks to a new audience, maintaining Zue's values and strengths. Our digital team focused on, not only creating eye-catching websites but also on crafting an all-round digital strategy, thanks to that, Zue Botanicals was able to launch their new site with a supporting influencers campaign and tons of real and organic content. We think out websites and eCommerce as living, never-finished assets, we use metrics and real user-generated data to make design and performance changes, so the sites we create evolve as your brand does. We craft everything to the pixel level and using visuals and interactions that fit the experience better on every device.

Credits

Design Director Sebastian TerĂ¡n
Accounts Manager Katherine Albizuri
Web Developer Jean Paul Irragori
Digital Design Paola Guerrero
Marketing Director Gabe Maya
Zue Botanical Founders Felipe Maya / Marcela Delgado / Nathaly Millan
2020
United States
MediaBlink

Entrant Company

ArtVersion

Category

New Category (Website)

2020
United States

Entrant Company

IPC Video

Category

Training

2020
United States
Iceberg Interactive

Entrant Company

Player One Trailers

Category

Cinematography