Mooring USA approached us with the challenge of helping to launch their brand into a new era. They have traditionally taken a very quiet and steady approach to marketing and growth, but were seeking to create a more energetic and exciting image for the company and the brand. They wanted to honor the traditional corporate culture they had created, but also let everyone know that the future held some exciting new opportunities. And they needed all of this with a 1-week turnaround as they had some initiatives that were ready to be launched.
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