Vega Awards Canopus Winner Winner

2020

S+ REWARDS by Sino Malls - Turn Shopping into Playtime

Entrant Company

Sino Real Estate Agency Limited

Category

Mobile Apps / Sites - Lifestyle

Client's Name

S+ REWARDS

Country / Region

Hong Kong S.A.R., China

Hong Kong is a shopper’s paradise. It has been said that a mall is never more than 100 paces away. Many malls already have loyalty programmes to attract shoppers. Their digital platforms tend to be bloated and cumbersome, and many programmes still require customers to physically submit receipts and forms—all of which are pain-points that customers have to bear. Sino Group decided to create a loyalty programme that breaks free from such complexities and administrative red tape. We wanted to put the wow back into earning rewards! Through research, we found two insights: Hong Kongers are heavy social media users (83% participation*) and 90% of Hong Kongers play online games**. So, we combined Hong Kong’s 4 favourite pastimes (shopping, gaming and social media) to create S⁺ REWARDS—Hong Kong’s first multi-mall, gamified and socialised loyalty programme. Some benefits of the S⁺ REWARDS programme: 1. Rewarding and exciting – “shop-to-win” activities, earn badges to unlock privileges, etc. 2. Intuitive user interface – inspired by popular social media, no learning curve 3. Fully digital – Just receipts to earn points/validate free parking, no physical cards needed, etc. · Redeem rewards in-store – no need to visit customer service counter 4. Cross-mall benefits – customers can enjoy benefits at Sino’s 4 malls · S⁺ Community – an online community for customers to share discounts and tips with friends 5. Redeem rewards in-store – no need to visit customer service counter 6. S⁺ Community – an online community for customers to share discounts and tips with friends * Source: Statistical Highlights ISSH15/19-20, Research Office, Legislative Council Secretariat ** Source: PayPal 2018 Global Gaming Report

2020
 
MOXY | Vega Website Awards 2020 Winner
Audio UX

Entrant Company

MOXY

Websites - Business to Business

Country / Region

Portugal

2020
 
tomorrow | Vega Website Awards 2020 Winner

Entrant Company

tomorrow

Websites - User Experience

Country / Region

United States

2020
 
Miami Ad School | Vega Website Awards 2020 Winner
International OCD Foundation

Entrant Company

Miami Ad School

Video / Online Video (Single) - Health & Fitness

Country / Region

United States

2020
 
Viking Social Agency | Vega Website Awards 2020 Winner
Sony Pictures Entertainment

Entrant Company

Viking Social Agency

Social Campaign & Series - Entertainment

Country / Region

United States