Vega Awards | Centauri Winner

United States

2020

The Organic Shift

Entrant Company

Sure Oak

Category

Digital Marketing

Client's Name

AdvancePoint Capital

Sub-Category

Marketing Effectiveness

After trying out three other agencies, AdvancePoint Capital was in serious need of a strategy that was going to yield results. They were not looking for the superficial quick fixes that would give them misleading boosts of confidence. Rather, they wanted to see a genuine improvement in search rankings. They decided it was time to move away from the singing sirens of PPC advertising. Seeing the long-term benefits of an effective organic search strategy, they teamed up with Sure Oak, and it all started to happen. AdvancePoint Capital provides loans for small business owners. The business loan industry is a competitive one. Not only do players have to compete against the old stalwarts of the banking industry but also with the players in the burgeoning Fintech industry where more and more companies are offering innovative alternatives to more traditional forms of banking. To rank in this arena, AdvancePoint Capital knew that they had to come up with a marketing strategy that would yield results with both growth and longevity in mind. AdvancePoint Capital knew they were overspending on PPC ads—and considering that the CPC for “small business loan” was in the ballpark of $73 at the time, they couldn’t have been more right. Sure Oak stepped in with a comprehensive SEO strategy that aimed to veritably improve search rankings. The results speak for themselves—AdvancePoint Capital was put on the map: Domain authority increased from 20 to 28. Total organic keyword rankings increased by 200.2% The number of leads from organic search increased more than four times in four months Sure Oak and AdvancePoint Capital were able to achieve genuine, measurable results. Marketing campaigns can so easily steer their ships away from what should be their guiding light: engendering long-term results that are easily quantifiable through a combination of creativity, insight, and technical skill. What Sure Oak and AdvancePoint Capital managed together was to effectively identify what was lacking and to successfully transform their strategy into a successful one. If that’s not creativity, what is?

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