2020
Hamilton Beach Flex Brew:
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Luna Lyte
Category
Video / Online Video (Single) - Food & Beverage / Restaurant
Client's Name
Hamilton Beach
Country / Region
United States
This project was the brainchild of NYC based agencies Darling and Luna Lyte. The mission was to bring back the Hamilton Beach Flexbrew in a original story, complete with unique characters, original set design and a witty soundtrack all wrapped together in 30 seconds. The art direction, editing and themes backed up the titles "How you brew, is up to you," taking hints of inspiration from film greats such as Wes Anderson, all to give the consumer a charming yet informative advertisement.
Credits
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Hypergiant Industries
Websites - Experimental / Innovative
Country / Region
United States
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Motion Lab
Video / Online Video (Single) - Animation
Country / Region
Australia
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Red Cabin Productions and Vidiotism/Lillasyster/Studio Konkret
Video / Online Video (Single) - Best Directing
Country / Region
Sweden
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Affinity Creative Group
Video / Online Video (Campaign) - Documentary (Series)
Country / Region
United States