Vega Awards Centauri Winner Winner

2020

Hamilton Beach Flex Brew:

Entrant Company

Luna Lyte

Category

Video / Online Video (Single) - Consumer Product / Services

Client's Name

Hamilton Beach

Country / Region

United States

This project was the brainchild of NYC based agencies Darling and Luna Lyte. The mission was to bring back the Hamilton Beach Flexbrew in a original story, complete with unique characters, original set design and a witty soundtrack all wrapped together in 30 seconds. The art direction, editing and themes backed up the titles "How you brew, is up to you," taking hints of inspiration from film greats such as Wes Anderson, all to give the consumer a charming yet informative advertisement.

Credits

Editor / Luna Lyte Brendan Amoruso
Director / Darling Jeroen Bours
Graphic Designer / Darling Megan Rushforth
Writer producer / Darling Christine Aliferis
Assistant editor / Elephant Squadron Alene Padilla-Tiller
 
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