Vega Awards Centauri Winner Winner

2019

#Hyundaibackstage

Entrant Company

Innocean USA

Category

Digital Marketing - Integrated Campaign

Client's Name

Hyundai

Country / Region

United States





Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.



Credits

Head of Innovation & Partnerships / IWA
R Mordecai
2019
 
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