Vega Awards | Centauri Winner

United States

2019

#Hyundaibackstage

Entrant Company

Innocean USA

Category

Digital Marketing

Client's Name

Hyundai

Sub-Category

Integrated Campaign

Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.

Credits

Head of Innovation & Partnerships / IWA R Mordecai
2019
United States
Gregory O. Hill

Entrant Company

IEEE-USA

Category

Non-Profit

2019
United States
Regional Office of Sustainable Tourism: ROOST

Entrant Company

Genome Digital

Category

Sports

2019
Malaysia

Entrant Company

Nokua Design Sdn. Bhd.

Category

Visual Effects / Motion Graphics

2019
United States

Entrant Company

Ambassadors of Conservation

Category

Editing