2019
#Hyundaibackstage
Entrant Company
Innocean USA
Category
Digital Marketing - Integrated Campaign
Client's Name
Hyundai
Country / Region
United States
Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.
Credits
Entrant Company
GOOEST MEDIA TECHNOLOGYDAQING CO.,LTD
Video / Online Video (Single) - Motion Graphics
Country / Region
China
Entrant Company
OffWhite Co
Video / Online Video (Single) - Toy & Hobby
Country / Region
United States
Entrant Company
DesignHammer
Website - Non-Profit
Country / Region
United States
Entrant Company
Agency Fifty3
Social Content & Marketing - Culture & Lifestyle
Country / Region
United States