Vega Awards | Centauri Winner

United States

2019

#Hyundaibackstage

Entrant Company

Innocean USA

Category

Digital Marketing

Client's Name

Hyundai

Sub-Category

Integrated Campaign

Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.

Credits

Head of Innovation & Partnerships / IWA R Mordecai
2019
United States

Entrant Company

Curion

Category

Business to Business

2019
United States
Velvet Hamster

Entrant Company

Iron Light

Category

Humor and Comedy

2019
United States
The Good Toy Group

Entrant Company

Jane Lee Design

Category

New Category (Own Media)

2019
United States

Entrant Company

LHWH Advertising & PR

Category

Banner Campaign