2019
#Hyundaibackstage
Entrant Company
Innocean USA
Category
Digital Marketing - Integrated Campaign
Client's Name
Hyundai
Country / Region
United States
Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.
Credits
Entrant Company
Drexel University
Mobile Apps / Sites - Best User Interface / Experience
Country / Region
United States
Entrant Company
NEEZO Studios Inc.
Virtual Reality & 360 Video - VR - Cinematic / Pre-rendered
Country / Region
Canada
Entrant Company
Agency Fifty3
Social Content & Marketing - New Category (Social Content & Marketing)
Country / Region
United States
Entrant Company
Behavior Design
Website - Professional Services
Country / Region
United States