Vega Awards | Centauri Winner

United States

2019

#Hyundaibackstage

Entrant Company

Innocean USA

Category

Digital Marketing

Client's Name

Hyundai

Sub-Category

Integrated Campaign

Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.

Credits

Head of Innovation & Partnerships / IWA R Mordecai
2019
United States

Entrant Company

Unleashed Technologies

Category

News

2019
United States

Entrant Company

Dreamscape Marketing

Category

User Interface

2019
Denmark
Sildebranchen

Entrant Company

Connected

Category

Integrated Campaign

2019
Oman

Entrant Company

Gate 10

Category

New Category (Own Media)