Vega Awards Canopus Winner Winner

2019

#Hyundaibackstage

Entrant Company

Innocean USA

Category

Digital Marketing - Experimental & Innovation

Client's Name

Hyundai

Country / Region

United States





Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.



Credits

Head of Innovation & Partnerships / IWA
R Mordecai
2019
Website
Superlab | Vega Website Awards 2019 Winner

Entrant Company

Superlab

Website - Art / Performing Arts

Country / Region

Belgium

2019
Video / Online Video
MDS Media Inc. | Vega Website Awards 2019 Winner
MDS Media Inc.

Entrant Company

MDS Media Inc.

Video / Online Video (Single) - Budget below $3000

Country / Region

Canada

2019
Website
Vincit  | Vega Website Awards 2019 Winner

Entrant Company

Vincit

Website - User Interface

Country / Region

United States

2019
Video / Online Video
MSQUARE Productions | Vega Website Awards 2019 Winner
LDK Healthcare

Entrant Company

MSQUARE Productions

Video / Online Video (Campaign) - Directing

Country / Region

Australia