Vega Awards | Canopus Winner

United States

2019

#Hyundaibackstage

Entrant Company

Innocean USA

Category

Digital Marketing

Client's Name

Hyundai

Sub-Category

Experimental & Innovation

Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.

Credits

Head of Innovation & Partnerships / IWA R Mordecai
2019
South Korea

Entrant Company

CJ ENM

Category

Entertainment

2019
United States

Entrant Company

MATTE Projects

Category

Events and Live Webcasts

2019
United States

Entrant Company

ATTCK

Category

Design / Web Agency

2019
United States
KNIGHT E/A

Entrant Company

ArtVersion

Category

Professional Services