2019
#Hyundaibackstage
Entrant Company
Innocean USA
Category
Digital Marketing - Experimental & Innovation
Client's Name
Hyundai
Country / Region
United States
Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.
Credits
Entrant Company
Bär Tiger Wolf GmbH
Digital Marketing - Branded Content
Country / Region
Germany
Entrant Company
MATTE Projects
Video / Online Video (Single) - Fashion
Country / Region
United States
Entrant Company
Splash Worldwide
Video / Online Video (Single) - Consumer Product / Services
Country / Region
United States
Entrant Company
WMUL-FM Marshall University
Audio (Single) - Program
Country / Region
United States