Vega Awards Canopus Winner Winner

2019

#Hyundaibackstage

Entrant Company

Innocean USA

Category

Digital Marketing - Experimental & Innovation

Client's Name

Hyundai

Country / Region

United States





Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.



Credits

Head of Innovation & Partnerships / IWA
R Mordecai
2019
 
Moving Bits | Vega Website Awards 2019 Winner
Pan Pacific Hotels Group

Entrant Company

Moving Bits

Video / Online Video (Single) - Hotel / Resort and Lodging

Country / Region

Singapore

2019
 
ArtVersion | Vega Website Awards 2019 Winner
Hilton

Entrant Company

ArtVersion

Digital Marketing - Display Advertising

Country / Region

United States

2019
 
EBRD | Vega Website Awards 2019 Winner

Entrant Company

EBRD

Video / Online Video (Single) - Cinematography

Country / Region

United Kingdom

2019
 
Harrison Grant | Vega Website Awards 2019 Winner

Entrant Company

Harrison Grant

Video / Online Video (Single) - Motion Graphics

Country / Region

Canada