Vega Awards | Canopus Winner

United States

2019

#Hyundaibackstage

Entrant Company

Innocean USA

Category

Digital Marketing

Client's Name

Hyundai

Sub-Category

Experimental & Innovation

Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.

Credits

Head of Innovation & Partnerships / IWA R Mordecai
2019
United States

Entrant Company

The Elkins Agency

Category

Marketing

2019
United Kingdom

Entrant Company

Maverick Media

Category

Games (NEW)

2019
Germany

Entrant Company

Bär Tiger Wolf GmbH

Category

Branded Content

2019
United Kingdom

Entrant Company

Maverick Media

Category

Innovative / Experimental