2019

#Hyundaibackstage

Entrant Company

Innocean USA

Digital Marketing - Experimental & Innovation

Client's Name

Hyundai

Country / Region

United States

Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.