Pureblink

Objectives:

• Enhance and create more awareness of the company’s services, especially our creative side.

• Emphasize our creative and design principles that allow us to create bespoke experiences.

• Give an in depth understanding of selected Case studies where viewers can explore the main objective and Pureblink’s unique approach to each project.

• Combine a portfolio of featured projects under the company’s main categories: Film, CGI art, Photography and Interactive.

• Crafting an emotional and personal story to help the audience envision themselves working with us.

Challenges:

• Our company has been recognized in the past for just the rendering work. We needed to emphasize that throughout the years, the strength of our company has been our creative, combined with our strategy and love & knowledge on technology.

• We needed to convey the big picture to all case studies, as well as all the meta stories associated with it. In order to be succinct, we used explainer videos that summarize the entire case study within 3 minutes, while still allowing the viewer to go more in depth if needed.

• Lack of awareness of our full services form some clients. In order to cross that obstacle, we prioritize the Case study section, and decided to connect all awards to the actual projects in order to showcase the relevance the project has had, not only for the end client, but within the industry.

Budget: $40,000

Relaunch Date: August 24th 2018

Results from Aug. 2018 – Oct. 2019

• Users: 6,887

• New Users: 6,874

• Sessions: 11,146

• Number of Sessions per User: 1.62

• Page views: 44,890

• Pages/Session: 4.03

• Avg. Session Duration: 00:03:52

• Bounce Rate: 37.97%