Vega Awards Arcturus Winner Winner

2019

Porter Hedges

Entrant Company

Porter Hedges LLP

Category

Website - Law and Legal Services

Client's Name

Country / Region

United States

Porter Hedges new website aims to reinforce our market position as the leading mid-size, energy-focused law firm in Texas. With a focus on easy access to our attorney profiles where more than 70% of our website traffic lands, our new site is easy to navigate, reinforces our brand, and serves as an efficient portal of information for clients, prospects, the media, and those considering a career at Porter Hedges.

Specifically, our images and videos reflect the latest technology in the energy space, our attorney headshots show the diversity in our team in a welcoming setting, and the content is succinct, direct, and relevant to our target market.

Functionally, our global search is robust and easy to navigate. We took extra care to write new copy to align with key words across our focus practices and industries, all leading to an effective SEO approach. We also focused on mobile access which represents over 20% of our overall traffic. It’s easy to navigate and drives visitors to key areas that our data shows they are searching from their device.

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