Vega Awards Arcturus Winner Winner

2019

Federated Investors, Inc. (FDI)

Entrant Company

Behavior Design

Category

Website - Financial Services

Client's Name

Federated Investors, Inc. (FDI)

Country / Region

United States

Behavior implemented a tailored UX strategy and design approach to revamp the website, product presentations, email campaigns, and other components of their digital eco-systems for Federated Investors. The goal was to create a clear vision for a new client-centric experience focused on recognizing and appealing to varying audiences and personalizing user pathways within a contemporary responsive design. The subsequent experiences (needs-based, goals-based, topical research) were shaped for investment professionals, institutional investors, research analysts, regulators and Federated's own sales team – with the credo of improving audience awareness, retention, and sales and customer support. At the highest level, Behavior worked to better position Federated’s brand messaging by promoting valuable financial offerings and thought leadership. Our collaboration emphasized a review of all content for new, "presentation-ready" strategies, data visualization and information optimization, robust new taxonomies, and cross-promotion on many levels. Notable features include topical content collections, responsive information design, information graphics, flexible design templates for varying campaigns and strict WCAG 2.0 Compliance.

Credits

UX Director
Ralph Lucci
2019
Video / Online Video
IEEE-USA | Vega Website Awards 2019 Winner
John Yaglenski

Entrant Company

IEEE-USA

Video / Online Video (Single) - Transportation

Country / Region

United States

2019
Website
Iron Light | Vega Website Awards 2019 Winner
Velvet Hamster

Entrant Company

Iron Light

Website - News

Country / Region

United States

2019
Video / Online Video
Jason Goldston | Vega Website Awards 2019 Winner

Entrant Company

Jason Goldston

Video / Online Video (Single) - Government

Country / Region

United States

2019
Video / Online Video
Splash Worldwide | Vega Website Awards 2019 Winner

Entrant Company

Splash Worldwide

Video / Online Video (Single) - Branding

Country / Region

United States