Vega Awards Canopus Winner Winner

2019

Ultimate Travel Feels with the Ultimate Seat Sale

Entrant Company

SVEN

Category

Digital Marketing - Marketing Effectiveness

Client's Name

Philippine Airlines

Country / Region

Philippines

Premium airline Philippine Airlines (PAL) in its latest Ultimate Seat Sale with lowest fares to 75 local and global destinations sought out to capture the value-driven wanderlust Filipino Millennials — the Filennials. To get them to take a chance on PAL when they're used to flying budget, we gave them Ultimate social experiences they couldn't ignore by banking on their top triggers: emotion, sound, curiosity and fun.

Credits

The Masterminds
Arvi Villacin & Raizelle So
Strategy
Mariel Ortega & Isabel Secillano
Creative
Camille San Vicente, Celina Delos Reyes & Dianne Valeria
Content
Anna Felipe, Stephanie Torio & Zelina Bartolome
Development
Francis Tan, Marla Barte & Marius Lumapas
Case
Janela Poblete, Christian Brotonel & Elmer Montealto
2019
Video / Online Video
Maverick Media | Vega Website Awards 2019 Winner

Entrant Company

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Video / Online Video (Single) - Games

Country / Region

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2019
Video / Online Video
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Entrant Company

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Entrant Company

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Video / Online Video (Campaign) - Directing

Country / Region

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2019
Website
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Entrant Company

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Website - Corporate

Country / Region

United States