Vega Awards | Canopus Winner

Philippines

2019

Ultimate Travel Feels with the Ultimate Seat Sale

Entrant Company

SVEN

Category

Digital Marketing

Client's Name

Philippine Airlines

Sub-Category

Marketing Effectiveness

Premium airline Philippine Airlines (PAL) in its latest Ultimate Seat Sale with lowest fares to 75 local and global destinations sought out to capture the value-driven wanderlust Filipino Millennials — the Filennials. To get them to take a chance on PAL when they're used to flying budget, we gave them Ultimate social experiences they couldn't ignore by banking on their top triggers: emotion, sound, curiosity and fun.

Credits

The Masterminds Arvi Villacin & Raizelle So
Strategy Mariel Ortega & Isabel Secillano
Creative Camille San Vicente, Celina Delos Reyes & Dianne Valeria
Content Anna Felipe, Stephanie Torio & Zelina Bartolome
Development Francis Tan, Marla Barte & Marius Lumapas
Case Janela Poblete, Christian Brotonel & Elmer Montealto
2019
United States

Entrant Company

ATTCK

Category

Design / Web Agency

2019
Canada
MDS Media Inc.

Entrant Company

MDS Media Inc.

Category

Budget below $3000

2019
United States

Entrant Company

Splash Worldwide

Category

Consumer Product / Services