Philippines

2019

Ultimate Travel Feels with the Ultimate Seat Sale

Entrant Company

SVEN

Category

Digital Marketing

Client's Name

Philippine Airlines

Sub-Category

Marketing Effectiveness

Premium airline Philippine Airlines (PAL) in its latest Ultimate Seat Sale with lowest fares to 75 local and global destinations sought out to capture the value-driven wanderlust Filipino Millennials — the Filennials. To get them to take a chance on PAL when they're used to flying budget, we gave them Ultimate social experiences they couldn't ignore by banking on their top triggers: emotion, sound, curiosity and fun.

Credits

The Masterminds Arvi Villacin & Raizelle So
Strategy Mariel Ortega & Isabel Secillano
Creative Camille San Vicente, Celina Delos Reyes & Dianne Valeria
Content Anna Felipe, Stephanie Torio & Zelina Bartolome
Development Francis Tan, Marla Barte & Marius Lumapas
Case Janela Poblete, Christian Brotonel & Elmer Montealto
2019
United States

Entrant Company

Curion

Category

Integrated Campaign

2019
United States
Volvo

Entrant Company

ArtVersion

Category

User Experience

2019
United States
Amudim Community Resources

Entrant Company

Multipleoutlet Productions

Category

Nonprofit

2019
Singapore

Entrant Company

Moving Bits

Category

Travel / Tourism