Vega Awards Canopus Winner Winner

2019

Ultimate Travel Feels with the Ultimate Seat Sale

Entrant

SVEN

Category

Digital Marketing - Marketing Effectiveness

Client's Name

Philippine Airlines

Country / Region

Philippines

Gallery

About The Entry

Premium airline Philippine Airlines (PAL) in its latest Ultimate Seat Sale with lowest fares to 75 local and global destinations sought out to capture the value-driven wanderlust Filipino Millennials — the Filennials. To get them to take a chance on PAL when they're used to flying budget, we gave them Ultimate social experiences they couldn't ignore by banking on their top triggers: emotion, sound, curiosity and fun.

Featured Media

Credits

The Masterminds
Arvi Villacin & Raizelle So
Strategy
Mariel Ortega & Isabel Secillano
Creative
Camille San Vicente, Celina Delos Reyes & Dianne Valeria
Content
Anna Felipe, Stephanie Torio & Zelina Bartolome
Development
Francis Tan, Marla Barte & Marius Lumapas
Case
Janela Poblete, Christian Brotonel & Elmer Montealto
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