Vega Awards | Canopus Winner

Philippines

2019

Ultimate Travel Feels with the Ultimate Seat Sale

Entrant Company

SVEN

Category

Digital Marketing

Client's Name

Philippine Airlines

Sub-Category

Marketing Effectiveness

Premium airline Philippine Airlines (PAL) in its latest Ultimate Seat Sale with lowest fares to 75 local and global destinations sought out to capture the value-driven wanderlust Filipino Millennials — the Filennials. To get them to take a chance on PAL when they're used to flying budget, we gave them Ultimate social experiences they couldn't ignore by banking on their top triggers: emotion, sound, curiosity and fun.

Credits

The Masterminds Arvi Villacin & Raizelle So
Strategy Mariel Ortega & Isabel Secillano
Creative Camille San Vicente, Celina Delos Reyes & Dianne Valeria
Content Anna Felipe, Stephanie Torio & Zelina Bartolome
Development Francis Tan, Marla Barte & Marius Lumapas
Case Janela Poblete, Christian Brotonel & Elmer Montealto
2019
Canada

Entrant Company

Pureblink

Category

Professional Services

2019
United States

Entrant Company

The Monday Campaigns

Category

Nonprofit

2019
United States

Entrant Company

The Elkins Agency

Category

Marketing

2019
United States

Entrant Company

MATTE Projects

Category

Events and Live Webcasts