Vega Awards Canopus Winner Winner

2019

Long Live the King

Entrant Company

MATTE Projects

Category

Video / Online Video (Single) - Sports

Client's Name

KITH x Nike

Country / Region

United States

KITH collaborated with Nike to release a LeBron James “Long Live the King” shoe collection. Rather than create typical branded content, MATTE was tapped to engage the audiences of KITH, Nike, and LeBron James by telling a lesser known story.

MATTE produced an inspirational mini-documentary that examines the life and journey of LeBron James and his rise to stardom. Unknown stories of a child raised in Akron’s inner-city on his quest for greatness are told by pivotal figures who experienced it first-hand. “Long Live the King” leveraged storytelling to highlight both sides of LeBron - the person and the player. The film, distributed across KITH & Nike’s digital platforms, is meant to bring his relatable upbringing into focus.

The short film takes a dive into LeBron's life both on and off the basketball court and features key figures in the NBA star's life, including his high school basketball coach Keith Dambrot, the Nike executive who first signed him, and KITH founder Ronnie Fieg. The film was released in conjunction with a line of special edition Nike LeBron 15 sneakers.

Credits

Producer / MATTE
Max Pollack
Producer / MATTE
River Myers
Executive Producer / KITH
Ronnie Fieg
Director
Danny Yirgou
2019
Website
Pureblink | Vega Website Awards 2019 Winner

Entrant Company

Pureblink

Website - Professional Services

Country / Region

Canada

2019
Video / Online Video
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Entrant Company

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Country / Region

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2019
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Entrant Company

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Video / Online Video (Single) - Cinematography

Country / Region

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