Vega Awards Centauri Winner Winner

2019

Marketing Upheaval

Entrant Company

Creative Outhouse

Category

Audio (Campaign) - Podcast Series

Client's Name

(self promotion)

Country / Region

United States

Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30 minute conversation with experts from different industries and their personal stories.

We created the Marketing Upheaval podcast because we thought it would be a fun way to create original content and expand our network. Creating radio spots for our clients is one of our favorite things to do as an agency so podcasting was a natural fit. It makes a good promotional piece to share with our clients and prospects and has recharged the energy at Creative Outhouse as we brainstorm potential topics and guests. Since starting the podcast this summer, we have increased the visits to our website by a whopping 1200%.

Credits

Host/Marketing Upheaval, Founder/Creative Outhouse
Rudy Fernandez
Producer/Marketing Upheaval, Project Manager/Creative Outhouse
Susan Cooper
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