Vega Awards Arcturus Winner Winner

2019

TV ad for the Festival d’Opéra de Québec 2019

Entrant Company

LMG audace et créativité

Category

Video / Online Video (Single) - Cultural

Client's Name

Festival d’Opéra de Québec

Country / Region

Canada

Wagner's famous play "Le vaisseau fantôme" was presented at the 2019 edition of the Festival d'Opéra de Québec. As part of the promotion of its program, LMG Audace et créativité was mandated by the organization to design the campaign, including a 30-second advertising message.

Since "Le vaisseau fantôme" was the centrepiece of the 2019 edition, it inspired the artistic direction of the festival's image. The approach chosen for television advertising was to bring to life the iconographic elements of another era, in a more contemporary graphic context. On the one hand, the dilapidated ship navigating through the clouds takes viewers to an old capital that has only been reconstituted with its oldest architectural pieces. On the other hand, the vibrant color palette and typographical choice brings viewers back to the modern era and reinforces the festival's intention towards democratizing opera by captivating younger audiences. The vaporous design of the letters and the undulating, etching-like pattern maintains the mystery and fascination around this masterpiece made by Wagner.

2019
Video / Online Video
Anvil Media | Vega Website Awards 2019 Winner

Entrant Company

Anvil Media

Video / Online Video (Single) - Training

Country / Region

Australia

2019
Video / Online Video
Taylor & Pond | Vega Website Awards 2019 Winner

Entrant Company

Taylor & Pond

Video / Online Video (Single) - Beauty & Cosmetics

Country / Region

United States

2019
Social Campaign & Series
Natives LLC | Vega Website Awards 2019 Winner

Entrant Company

Natives LLC

Social Campaign & Series - New Category (Social Campaign & Series)

Country / Region

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2019
Audio
WMUL-FM Marshall University | Vega Website Awards 2019 Winner

Entrant Company

WMUL-FM Marshall University

Audio (Single) - Program

Country / Region

United States