Vega Awards | Arcturus Winner

Canada

2019

TV ad for the Festival d’Opéra de Québec 2019

Entrant Company

LMG audace et créativité

Category

Video / Online Video (Single)

Client's Name

Festival d’Opéra de Québec

Sub-Category

Cultural

Wagner's famous play "Le vaisseau fantôme" was presented at the 2019 edition of the Festival d'Opéra de Québec. As part of the promotion of its program, LMG Audace et créativité was mandated by the organization to design the campaign, including a 30-second advertising message. Since "Le vaisseau fantôme" was the centrepiece of the 2019 edition, it inspired the artistic direction of the festival's image. The approach chosen for television advertising was to bring to life the iconographic elements of another era, in a more contemporary graphic context. On the one hand, the dilapidated ship navigating through the clouds takes viewers to an old capital that has only been reconstituted with its oldest architectural pieces. On the other hand, the vibrant color palette and typographical choice brings viewers back to the modern era and reinforces the festival's intention towards democratizing opera by captivating younger audiences. The vaporous design of the letters and the undulating, etching-like pattern maintains the mystery and fascination around this masterpiece made by Wagner.

2019
United States

Entrant Company

Miami Ad School San Francisco

Category

New Category (Video / Online Video Campaign)

2019
United States

Entrant Company

Taylor & Pond

Category

Beauty & Cosmetics

2019
United States
Motorcycle Safety Foundation

Entrant Company

CraneMorley Inc.

Category

360 Video

2019
United States
KNIGHT E/A

Entrant Company

ArtVersion

Category

Architecture