Vega Awards | Arcturus Winner

China

2019

TO THE EAST:VR Interactive System for Eye-Tracking

Entrant Company

NEW MEDIA STUDIO, CAPITAL NORMAL UNIVERSITY

Category

Video / Online Video (Single)

Client's Name

NEW MEDIA STUDIO, CAPITAL NORMAL UNIVERSITY

Sub-Category

Virtual Reality / VR Interactive

Conception: The work intends to extend the communication modes between artwork and today's people by using eye tracking technology with real-time intelligent assistance of visual capture data. At the same time, as a link, it also intends to form the dialogue and space-time integration between ancient artistic civilization and the new forms of expression . Implementation: Starting from the digital research of the mural color in Ming Dynasty, through scientific extraction and labeling, the works form a sequence of digital colors, and then re-draw them into two types: static and dynamic panoramic murals. In VR scenarios, when the viewer gazes at a specific part of the static mural, the dynamic audio-visual effect will emerge. For example, the part of lotus will slowly open, the white parrot will fly after a few chirp, and the river will begin to flow with the sound of the gurgling water, etc.

Credits

DIRECTOR/CNU ZHANG YALI
VICE DIRECTOR/CNU ZHOU YUE
VICE DIRECTOR/CNU LI SHUFAN
VR EYE-TRACKING/CNU LI YALONG
VR EYE-TRACKING/CNU LI XIAOTIAN
VR EYE-TRACKING/CNU YANG QING
VR EYE-TRACKING/CNU HE JIE
2019
United States
American Society For Yad Vashem

Entrant Company

Multipleoutlet Productions

Category

Nonprofit

2019
United States

Entrant Company

Forward Push

Category

New Category (Social Content & Marketing)

2019
United States

Entrant Company

Jason Goldston

Category

Government

2019
United States
Cardinal Group Companies

Entrant Company

Agency Fifty3

Category

Cultural