China

2019

TO THE EAST:VR Interactive System for Eye-Tracking

Entrant Company

NEW MEDIA STUDIO, CAPITAL NORMAL UNIVERSITY

Category

Video / Online Video (Single)

Client's Name

NEW MEDIA STUDIO, CAPITAL NORMAL UNIVERSITY

Sub-Category

Virtual Reality / VR Interactive

Conception: The work intends to extend the communication modes between artwork and today's people by using eye tracking technology with real-time intelligent assistance of visual capture data. At the same time, as a link, it also intends to form the dialogue and space-time integration between ancient artistic civilization and the new forms of expression . Implementation: Starting from the digital research of the mural color in Ming Dynasty, through scientific extraction and labeling, the works form a sequence of digital colors, and then re-draw them into two types: static and dynamic panoramic murals. In VR scenarios, when the viewer gazes at a specific part of the static mural, the dynamic audio-visual effect will emerge. For example, the part of lotus will slowly open, the white parrot will fly after a few chirp, and the river will begin to flow with the sound of the gurgling water, etc.

Credits

DIRECTOR/CNU ZHANG YALI
VICE DIRECTOR/CNU ZHOU YUE
VICE DIRECTOR/CNU LI SHUFAN
VR EYE-TRACKING/CNU LI YALONG
VR EYE-TRACKING/CNU LI XIAOTIAN
VR EYE-TRACKING/CNU YANG QING
VR EYE-TRACKING/CNU HE JIE
2019
United States
The Times And Sunday Times

Entrant Company

Miami Ad School San Francisco

Category

New Category (Video)

2019
United States

Entrant Company

Firmseek

Category

Law and Legal Services

2019
United States

Entrant Company

Miami Ad School San Francisco

Category

New Category (Mobile Apps / Sites)

2019
United States
Snow Capital Management

Entrant Company

Emerson Ward Creative

Category

Financial Services