United States

2019

Time To Act

Entrant Company

Miami Ad School San Francisco

Category

Video / Online Video (Single)

Client's Name

The Times And Sunday Times

Sub-Category

New Category (Video)

Problem: Fake news production is on the dramatic rise, and has become incredibly influential. The majority of fake news is produced in a small town in Macedonia named Veles (https://money.cnn.com/interactive/media/the-macedonia-story/) Their fake news production was so strong and widespread they influenced the 2016 US election, and they're still working on creating fake news for a greater impact on the 2020 elections. They have lied to and manipulated thousands - if not millions - of people. Brand Background Info/Creative Insight: The Times & The Sunday Times keep us not just informed, but well informed on what matters in life. They're a considered, reliable and balanced source of knowledge. They offer an incredible diversity of opinion so that readers can understand the story from multiple viewpoints. This, in turn, encourages people to challenge their own views and be equipped to know your times. That sets it apart from any other newspaper and gives the it the positioning, credibility and strength to pursue social good. The Times and Sunday Times are also THE ONLY NEWSPAPERS which can be quoted in the court of law. That means anything that is published in The Times And Sunday Times can be used as evidence in the court of law.

Credits

Copywriter Hatem El Akad
Copywriter Erica Yoshimura
Art Director Donghoon Lee
2019
United States
Mercedes-Benz USA

Entrant Company

CraneMorley Inc.

Category

Innovative / Experimental

2019
China
NEW MEDIA STUDIO, CAPITAL NORMAL UNIVERSITY

Entrant Company

NEW MEDIA STUDIO, CAPITAL NORMAL UNIVERSITY

Category

Virtual Reality / VR Interactive

2019
Philippines

Entrant Company

SVEN

Category

Beauty and Cosmetics

2019
United States
Illinois Policy Institute

Entrant Company

Iron Light

Category

Government