2018
24 Hour Fitness Member Acquisition and Retention
Entrant
HYP3R
Category
Digital Marketing - Innovative / Experimental
Client's Name
24 Hour Fitness
Country / Region
United States
HYP3R is a marketing cloud that has helped 24 Hour Fitness reduce the cost of acquiring new members, lower turnover by engaging with members in real-time, and amplify the use of UGC in club displays around the country.
HYP3R was awarded a patent in 2018 for location-based marketing. The company has geofenced gyms, hotels, cruise ships, casinos, and ski resorts around the world.
Credits
Entrant
Saxo Bank
Video / Online Video - Financial Services
Country / Region
Denmark
Entrant
Mitosis
Website - Self-Promotion
Country / Region
United States
Entrant
Digital Marketing - Game or Application
Country / Region
Brazil
Entrant
Bluemango Communications Pte Ltd
Video / Online Video - Visual Effects / Motion Graphics
Country / Region
Singapore