2018
24 Hour Fitness Member Acquisition and Retention
Entrant Company
HYP3R
Category
Digital Marketing - Innovative / Experimental
Client's Name
24 Hour Fitness
Country / Region
United States
HYP3R is a marketing cloud that has helped 24 Hour Fitness reduce the cost of acquiring new members, lower turnover by engaging with members in real-time, and amplify the use of UGC in club displays around the country.
HYP3R was awarded a patent in 2018 for location-based marketing. The company has geofenced gyms, hotels, cruise ships, casinos, and ski resorts around the world.
Credits
Entrant Company
IMC Toys
Video / Online Video - Toy & Hobby
Country / Region
Spain
Entrant Company
Digital Marketing - Game or Application
Country / Region
Brazil
Entrant Company
Responsive Spaces
Digital Marketing - Experimental & Innovation (New)
Country / Region
Austria
Entrant Company
Moving Bits
Video / Online Video - Hotel / Resort and Lodging
Country / Region
Singapore