Vega Awards | centauri winner

United States

2018

24 Hour Fitness Member Acquisition and Retention

Entrant Company

HYP3R

Category

Digital Marketing

Client's Name

24 Hour Fitness

Sub-Category

Marketing Effectiveness

HYP3R is a marketing cloud that has helped 24 Hour Fitness reduce the cost of acquiring new members, lower turnover by engaging with members in real-time, and amplify the use of UGC in club displays around the country. HYP3R was awarded a patent in 2018 for location-based marketing. The company has geofenced gyms, hotels, cruise ships, casinos, and ski resorts around the world.

Credits

President Carlos Garcia
2018
United States

Entrant Company

Category

Innovative / Experimental

2018
United States

Entrant Company

Warner Music Group

Category

Email Marketing

2018
United Kingdom

Entrant Company

Mother Brown Films

Category

Beauty & Cosmetics (NEW)

2018
Singapore

Entrant Company

IrisWave

Category

Wedding