2018
BAUER Hockey - Mayor of Boomtown
Entrant Company
Lilo Social
Category
Social Media - Sports
Client's Name
BAUER Hockey
Country / Region
United States
To release their new SUPREME stick, BAUER Hockey launched their Mayor of Boomtown campaign. The campaign ran during election season, so BAUER put the power in their followers’ hands, allowing them to vote for which BAUER athlete they wanted as Mayor. Fans watched campaign videos, attack ads, and even shared stickers and posters from an interactive microsite.
Credits
Entrant Company
Moving Bits
Video / Online Video - Hotel / Resort and Lodging
Country / Region
Singapore
Entrant Company
Method
Mobile Apps / Sites - Family & Kids
Country / Region
New Zealand
Entrant Company
500 Designs
Video / Online Video - Visual Effects / Motion Graphics
Country / Region
United States
Entrant Company
Part IV
Website - Music, Movie and Film
Country / Region
United States