Vega Awards | Canopus Winner

United States

2018

BAUER Hockey - Mayor of Boomtown

Entrant Company

Lilo Social

Category

Social Media

Client's Name

BAUER Hockey

Sub-Category

Sports

To release their new SUPREME stick, BAUER Hockey launched their Mayor of Boomtown campaign. The campaign ran during election season, so BAUER put the power in their followers’ hands, allowing them to vote for which BAUER athlete they wanted as Mayor. Fans watched campaign videos, attack ads, and even shared stickers and posters from an interactive microsite.

Credits

Account Executive Bobby Palmieri
Creative Director Zac Fromson
Art Director Emy Ozsoy
Creative Coordinator Jor Tempro
Creative Director Josh Caplan
Web Developer Laura Healey
Web Developer Dave Kuhl
Web Developer Ricky Hildebrand
2018
United States
C&S Wholesale Grocers

Entrant Company

Vimax Media

Category

eMagazine (New)

2018
China
Longines

Entrant Company

BEAMY

Category

Consumer Product / Services (NEW)

2018
United Kingdom

Entrant Company

Vox Media

Category

Corporate (NEW)

2018
New Zealand

Entrant Company

Method

Category

VR: Interactive, Game or Real-Time