2018
BAUER Hockey - Mayor of Boomtown
Entrant Company
Lilo Social
Category
Social Media - Sports
Client's Name
BAUER Hockey
Country / Region
United States
To release their new SUPREME stick, BAUER Hockey launched their Mayor of Boomtown campaign. The campaign ran during election season, so BAUER put the power in their followers’ hands, allowing them to vote for which BAUER athlete they wanted as Mayor. Fans watched campaign videos, attack ads, and even shared stickers and posters from an interactive microsite.
Credits
Entrant Company
Substance
Video / Online Video - Directing
Country / Region
Australia
Entrant Company
STARMEN Design Group
Website - E-Commerce
Country / Region
United States
Entrant Company
Conceptual Minds, Inc.
Website - Visual Appeal
Country / Region
United States
Entrant Company
MOXY
Website - User Experience
Country / Region
Portugal