2018
BAUER Hockey - Mayor of Boomtown
Entrant
Lilo Social
Category
Social Media - Sports
Client's Name
BAUER Hockey
Country / Region
United States
To release their new SUPREME stick, BAUER Hockey launched their Mayor of Boomtown campaign. The campaign ran during election season, so BAUER put the power in their followers’ hands, allowing them to vote for which BAUER athlete they wanted as Mayor. Fans watched campaign videos, attack ads, and even shared stickers and posters from an interactive microsite.
Credits
Entrant
Social Media - Experimental / Innovative
Country / Region
United States
Entrant
Vimax Media
Owned Media (NEW) - eMagazine (New)
Country / Region
United States
Entrant
Gorilla Media
Digital Marketing - Best Use of Video (New)
Country / Region
Denmark
Entrant
IMC Toys
Video / Online Video - Web Series individual Episode (New)
Country / Region
Spain