2018
BAUER Hockey - Mayor of Boomtown
Entrant
Lilo Social
Category
Social Media - Sports
Client's Name
BAUER Hockey
Country / Region
United States
To release their new SUPREME stick, BAUER Hockey launched their Mayor of Boomtown campaign. The campaign ran during election season, so BAUER put the power in their followers’ hands, allowing them to vote for which BAUER athlete they wanted as Mayor. Fans watched campaign videos, attack ads, and even shared stickers and posters from an interactive microsite.
Credits
Entrant
MOXY
Website - Design / Web Agency
Country / Region
Portugal
Entrant
Screencraft Entertainment GmbH
Video / Online Video - Corporate
Country / Region
Germany
Entrant
Isadora Agency
Website - Financial Services
Country / Region
United States
Entrant
Red Paper Heart
Digital Marketing - Experimental & Innovation (New)
Country / Region
United States