United States

2018

BAUER Hockey - Mayor of Boomtown

Entrant Company

Lilo Social

Category

Social Media

Client's Name

BAUER Hockey

Sub-Category

Sports

To release their new SUPREME stick, BAUER Hockey launched their Mayor of Boomtown campaign. The campaign ran during election season, so BAUER put the power in their followers’ hands, allowing them to vote for which BAUER athlete they wanted as Mayor. Fans watched campaign videos, attack ads, and even shared stickers and posters from an interactive microsite.

Credits

Account Executive Bobby Palmieri
Creative Director Zac Fromson
Art Director Emy Ozsoy
Creative Coordinator Jor Tempro
Creative Director Josh Caplan
Web Developer Laura Healey
Web Developer Dave Kuhl
Web Developer Ricky Hildebrand
2018
United States

Entrant Company

Category

Experimental / Innovative

2018
United States
D.U.C Whisky, France

Entrant Company

The Brand Collective

Category

Food and Beverage

2018
Portugal

Entrant Company

MOXY

Category

Experimental

2018
Singapore
SAP Asia Pacific

Entrant Company

Bluemango Communications Pte Ltd

Category

Motion Graphics