2018
BAUER Hockey - Mayor of Boomtown
Entrant Company
Lilo Social
Category
Social Media - Sports
Client's Name
BAUER Hockey
Country / Region
United States
To release their new SUPREME stick, BAUER Hockey launched their Mayor of Boomtown campaign. The campaign ran during election season, so BAUER put the power in their followers’ hands, allowing them to vote for which BAUER athlete they wanted as Mayor. Fans watched campaign videos, attack ads, and even shared stickers and posters from an interactive microsite.
Credits
Entrant Company
McCann Stockholm
Social Media - Native Advertising
Country / Region
Sweden
Entrant Company
Gorilla Media
Social Media - Public Service
Country / Region
Denmark
Entrant Company
Mitosis
Website - Visual Appeal
Country / Region
United States
Entrant Company
Responsive Spaces
Digital Marketing - Experimental & Innovation (New)
Country / Region
Austria