2018
BAUER Hockey - Mayor of Boomtown
Entrant Company
Lilo Social
Category
Social Media - Sports
Client's Name
BAUER Hockey
Country / Region
United States
To release their new SUPREME stick, BAUER Hockey launched their Mayor of Boomtown campaign. The campaign ran during election season, so BAUER put the power in their followers’ hands, allowing them to vote for which BAUER athlete they wanted as Mayor. Fans watched campaign videos, attack ads, and even shared stickers and posters from an interactive microsite.
Credits
Entrant Company
Liquid Interactive
Website - Banking / Bill Paying
Country / Region
United States
Entrant Company
Vimax Media
Owned Media (NEW) - eMagazine (New)
Country / Region
United States
Entrant Company
Saxo Bank
Video / Online Video - Financial Services
Country / Region
Denmark
Entrant Company
SevenOne AdFactory GmbH
Digital Marketing - Integrated Campaign
Country / Region
Germany