2018
BAUER Hockey - Mayor of Boomtown
Entrant Company
Lilo Social
Category
Social Media - Sports
Client's Name
BAUER Hockey
Country / Region
United States
To release their new SUPREME stick, BAUER Hockey launched their Mayor of Boomtown campaign. The campaign ran during election season, so BAUER put the power in their followers’ hands, allowing them to vote for which BAUER athlete they wanted as Mayor. Fans watched campaign videos, attack ads, and even shared stickers and posters from an interactive microsite.
Credits
Entrant Company
Digital Marketing - Experimental & Innovation (New)
Country / Region
United States
Entrant Company
LHWH Advertising & PR
Website - Marketing
Country / Region
United States
Entrant Company
Gorilla Media
Video / Online Video - Nonprofit
Country / Region
Denmark
Entrant Company
Screencraft Entertainment GmbH
Video / Online Video - Corporate
Country / Region
Germany