United States

2018

Dragging Pessimism Down

Entrant Company

Category

Social Media

Client's Name

Sub-Category

Promotions and Contests

The most promising way to show millennials that Sonnet is there for all their big life moments is by protecting their optimism around their negative moments. The internet has a lot of pessimistic content. 'Drag & Drop', is a plugin that spins negativity into fun content, while also rewarding customers with a discount on Sonnet's insurance.

Credits

Sarah Hackett
Prasiddha Thiyagarajan
2018
United Kingdom

Entrant Company

Vox Media

Category

Animation

2018
China
Longines

Entrant Company

BEAMY

Category

Celebrity / Fan (NEW)

2018
United States

Entrant Company

City of Johns Creek

Category

Videography / Cinematography

2018
Denmark
Danish Women's Society

Entrant Company

Gorilla Media

Category

Reality