Innovative / Experimental
We were asked to create a campaign that gets the 18-24 year olds to believe that fire is better. 18-24 year olds are new to relationships and are going through a lot of break-ups. We noticed a lot of rage on social media when it came to gifts from exes. We decided to help people burn their exes' things and give them a Whopper for free in return.
Best Graphics / Elements (New)
Hotel / Resort and Lodging (NEW)
Warner Music Group