Vega Awards arcturus Winner

2018

Royal Canin British Shorthair Cat Video 

Entrant Company

ReelPaws Productions

Category

Video / Online Video - Advertisement

Client's Name

Royal Canin

Country / Region

United States

In the October 2017 clinical survey conducted by the Association for Pet Obesity Prevention (APOP), 56% of dogs and 60% of cats were classified as overweight (body condition score (BCS) 6-7) or obese (BCS 8-9) by their veterinarian. These results indicate an estimated 50.2 million dogs and 56.5 million cats are above healthy weight, based on 2017 pet population projections provided by the American Pet Products Association (APPA). When pets beg, they don’t always just want food. Sometimes they just want attention from their owner. This digital advertisement, produced by pet food brand Royal Canin, promotes healthy and appropriate feeding of pets.



Royal Canin supports the health of your cat by providing him with precise nutrition based on a true understanding of his specific needs and over 40 years of science and observation. As much as your cat needs food and water, she also needs a daily routine of sleep, exercise, and mental stimulation. Begging behavior from your cat does not always mean that the cat is hungry!

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