2018

Glory, The Rise of the Robots

Entrant

Hookson

Category

Video / Online Video - Financial Services

Client's Name

Glory

Country / Region

United Kingdom

About The Entry

Glory required an innovative solution to change perceptions of itself from that of an established, if rather predictable leader in cash automation. The creative approach paints a picture of dystopian world where all human interaction in banking has been replaced by automation and robots. This provided a platform for Glory to introduce its own view of an alternative future.