2018

Glory, The Rise of the Robots

Entrant Company

Hookson

Video / Online Video - Financial Services

Client's Name

Glory

Country / Region

United Kingdom

Glory required an innovative solution to change perceptions of itself from that of an established, if rather predictable leader in cash automation. The creative approach paints a picture of dystopian world where all human interaction in banking has been replaced by automation and robots. This provided a platform for Glory to introduce its own view of an alternative future.

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