2018
The Mansions at Sandy Springs/Memories
Entrant Company
atomic.marketing, LLC
Category
Video / Online Video - Budget below $3000 (NEW)
Client's Name
Mansions Senior Living
Country / Region
United States
Client is a 55+ senior living community with over 75% of the target market female, 65+. Biggest barrier to moving is downsizing and the problems with children that mom is selling the "family home." Spot hits the nostalgic aspect but emphasizes "second phase of life" of the target market. Tested well in male markets as well and noted as not being "overly sentimental."
Entrant Company
Owned Media (NEW) - eInvitation (New)
Country / Region
Singapore
Entrant Company
Mitosis
Website - Science / Technology
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Entrant Company
Vimax Media
Video / Online Video - Food & Beverage / Restaurant
Country / Region
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Entrant Company
Gorilla Media
Video / Online Video - Public Service & Activism (New)
Country / Region
Denmark