2018
The Mansions at Sandy Springs/Memories
Entrant Company
atomic.marketing, LLC
Category
Video / Online Video - Budget below $3000
Client's Name
Mansions Senior Living
Country / Region
United States
Client is a 55+ senior living community with over 75% of the target market female, 65+. Biggest barrier to moving is downsizing and the problems with children that mom is selling the "family home." Spot hits the nostalgic aspect but emphasizes "second phase of life" of the target market. Tested well in male markets as well and noted as not being "overly sentimental."
Entrant Company
Stray Media Group
Website - Telecommunications
Country / Region
United States
Entrant Company
eRelevance Corporation
Digital Marketing - Integrated Campaign
Country / Region
United States
Entrant Company
Vimax Media
Digital Marketing - Microsite
Country / Region
United States
Entrant Company
Metropolis Creative
Website - Financial Services
Country / Region
United States