This Is Dot - Strategic GDPR Campaign

AllianzGI wanted to explain the GDPR to its 3,000+ employees in more than a dozen countries (including many non-native English speakers). The output had to be creative, engaging, and simple for them to understand. We came up with a character called “Dot,” representing personal data, and built a campaign around a series of animations. We did all scripting to make it as accessible as possible..