2018

This Is Dot - Strategic GDPR Campaign

Entrant Company

Vox Media

Video / Online Video - Corporate (NEW)

Client's Name

Allianz Global Investors

Country / Region

United Kingdom

AllianzGI wanted to explain the GDPR to its 3,000+ employees in more than a dozen countries (including many non-native English speakers). The output had to be creative, engaging, and simple for them to understand. We came up with a character called "Dot", representing personal data, and built a campaign including animations, a microsite, a quiz, prizes, and giveaways.