2018
This Is Dot - Strategic GDPR Campaign
Entrant
Vox Media
Category
Video / Online Video - Corporate
Client's Name
Allianz Global Investors
Country / Region
United Kingdom
AllianzGI wanted to explain the GDPR to its 3,000+ employees in more than a dozen countries (including many non-native English speakers). The output had to be creative, engaging, and simple for them to understand. We came up with a character called "Dot", representing personal data, and built a campaign including animations, a microsite, a quiz, prizes, and giveaways.
Entrant
Mobile Apps / Sites - Public Service & Activism (New)
Country / Region
United States
Entrant
BEAMY
Video / Online Video - Consumer Product / Services
Country / Region
China
Entrant
Video / Online Video - Visual Effects / Motion Graphics
Country / Region
Spain
Entrant
Gorilla Media
Social Media - Experimental & Innovation
Country / Region
Denmark