2018
This Is Dot - Strategic GDPR Campaign
Entrant Company
Vox Media
Category
Video / Online Video - Corporate
Client's Name
Allianz Global Investors
Country / Region
United Kingdom
AllianzGI wanted to explain the GDPR to its 3,000+ employees in more than a dozen countries (including many non-native English speakers). The output had to be creative, engaging, and simple for them to understand. We came up with a character called "Dot", representing personal data, and built a campaign including animations, a microsite, a quiz, prizes, and giveaways.
Entrant Company
Mobile Apps / Sites - Public Service & Activism (New)
Country / Region
United States
Entrant Company
SevenOne AdFactory GmbH
Digital Marketing - Integrated Campaign
Country / Region
Germany
Entrant Company
Method
Website - Charitable Organization
Country / Region
New Zealand
Entrant Company
Frost Creative Limited
Website - Sports
Country / Region
United Kingdom