Vega Awards Arcturus (3rd Place) Winner

2017

Meet Blue: Generic Medications PSA

Entrant Company

Palladian Partners

Category

Video / Online Video - Medical (New)

Client's Name

U.S. Food and Drug Administration (FDA)

Country / Region

United States

Blue's not feeling well. The prescription? Generic medication.

This new PSA aims to increase overall understanding of generics as a safe and effective treatment choice, reduce the perception of generics as inferior to their name-brand alternatives, and improve attitudes toward adhering to generics.

Credits

Account Executive
Nichole Sorhaindo
Creative Director
Allison Francis
Animator
David Arbor
Designer
Katrina Villavicencio
Art Director
Allison Francis
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