Vega Awards | Arcturus (3rd Place)

United States

2017

Meet Blue: Generic Medications PSA

Entrant Company

Palladian Partners

Category

Video / Online Video

Client's Name

U.S. Food and Drug Administration (FDA)

Sub-Category

Medical (New)

Blue's not feeling well. The prescription? Generic medication. This new PSA aims to increase overall understanding of generics as a safe and effective treatment choice, reduce the perception of generics as inferior to their name-brand alternatives, and improve attitudes toward adhering to generics.

Credits

Account Executive Nichole Sorhaindo
Creative Director Allison Francis
Animator David Arbor
Designer Katrina Villavicencio
Art Director Allison Francis
2017
United Kingdom
Silver Agency

Entrant Company

Silver Agency

Category

Professional Services

2017
United States

Entrant Company

American Family Mutual Insurance Company, S.I.

Category

Copy or Writing

2017
United States

Entrant Company

Behavior Design

Category

Professional Services

2017
United States

Entrant Company

Scorpion

Category

Professional Services