2017
Meet Blue: Generic Medications PSA
Entrant Company
Palladian Partners
Category
Video / Online Video - Medical (New)
Client's Name
U.S. Food and Drug Administration (FDA)
Country / Region
United States
Blue's not feeling well. The prescription? Generic medication.
This new PSA aims to increase overall understanding of generics as a safe and effective treatment choice, reduce the perception of generics as inferior to their name-brand alternatives, and improve attitudes toward adhering to generics.
Credits
Entrant Company
Scorpion
Website - Pharmaceuticals / Medical
Country / Region
United States
Entrant Company
Behavior Design
Website - Professional Services
Country / Region
United States
Entrant Company
Scorpion
Website - Pharmaceuticals / Medical
Country / Region
United States
Entrant Company
REATY ONE GROUP
Digital Marketing - Innovative / Experimental
Country / Region
United States