Vega Awards Arcturus (3rd Place) Winner

2017

The Coolest Kids Book Ever

Entrant Company

Search Insights

Category

Digital Marketing - Viral Marketing

Client's Name

The Little Homie

Country / Region

Australia

Brief: The client brief was to take their new kids book to the next level.



Strategy: Our strategy was to create a "raw" looking video that provide a demonstration of the product at the same time as capturing ownership benefit. We then seeded this to secondary influencers to kick off the viral uplift.



Results: 74,000 Share, 6.8m Views, $0 Ad spend

Books sold out in 5 days

2017
Website
PaperStreet Web Design | Vega Website Awards 2017 Winner
www.ansbacher.net/

Entrant Company

PaperStreet Web Design

Website - Law and Legal Services

Country / Region

United States

2017
Website
Scorpion | Vega Website Awards 2017 Winner
Winmark

Entrant Company

Scorpion

Website - Brands / Franchise

Country / Region

United States

2017
Social Media
  | Vega Website Awards 2017 Winner

Entrant Company

Social Media - Public Service

Country / Region

Brazil

2017
Video / Online Video
Palladian Partners | Vega Website Awards 2017 Winner
U.S. Food and Drug Administration (FDA)

Entrant Company

Palladian Partners

Video / Online Video - Science (New)

Country / Region

United States