2017
The Coolest Kids Book Ever
Entrant
Search Insights
Category
Digital Marketing - Viral Marketing
Client's Name
The Little Homie
Country / Region
Australia
Gallery
About The Entry
Brief: The client brief was to take their new kids book to the next level.
Strategy: Our strategy was to create a "raw" looking video that provide a demonstration of the product at the same time as capturing ownership benefit. We then seeded this to secondary influencers to kick off the viral uplift.
Results: 74,000 Share, 6.8m Views, $0 Ad spend
Books sold out in 5 days
Featured Media
Entrant
Scorpion
Website - Professional Services
Country / Region
United States
Entrant
American Family Mutual Insurance Company, S.I.
Website - Copy or Writing
Country / Region
United States
Entrant
LBEST
Video / Online Video - Advertisement (New)
Country / Region
South Korea
Entrant
Motion Source
Video / Online Video - How-To & DIY (New)
Country / Region
United States