2017

The Coolest Kids Book Ever

Entrant Company

Search Insights

Digital Marketing - Viral Marketing

Client's Name

The Little Homie

Country / Region

Australia

Brief: The client brief was to take their new kids book to the next level.

Strategy: Our strategy was to create a "raw" looking video that provide a demonstration of the product at the same time as capturing ownership benefit. We then seeded this to secondary influencers to kick off the viral uplift.

Results: 74,000 Share, 6.8m Views, $0 Ad spend

Books sold out in 5 days