Vega Awards Arcturus (3rd Place) Winner

2017

The Coolest Kids Book Ever

Entrant Company

Search Insights

Category

Digital Marketing - Viral Marketing

Client's Name

The Little Homie

Country / Region

Australia

Brief: The client brief was to take their new kids book to the next level.



Strategy: Our strategy was to create a "raw" looking video that provide a demonstration of the product at the same time as capturing ownership benefit. We then seeded this to secondary influencers to kick off the viral uplift.



Results: 74,000 Share, 6.8m Views, $0 Ad spend

Books sold out in 5 days

2017
 
Hakuhodo Inc. | Vega Website Awards 2017 Winner
Toyota Motor Corporation

Entrant Company

Hakuhodo Inc.

Website - Entertainment

Country / Region

Japan

2017
 
Knox Marketing | Vega Website Awards 2017 Winner
Eastside ENT Specialists

Entrant Company

Knox Marketing

Website - Fitness / Health

Country / Region

United States

2017
 
Scorpion | Vega Website Awards 2017 Winner

Entrant Company

Scorpion

Website - Brands / Franchise

Country / Region

United States

2017
 
Multipleoutlet Productions | Vega Website Awards 2017 Winner
Amudim Community Resources

Entrant Company

Multipleoutlet Productions

Video / Online Video - Videography / Cinematography

Country / Region

United States