Vega Awards | Arcturus (3rd Place)

Australia

2017

The Coolest Kids Book Ever

Entrant Company

Search Insights

Category

Digital Marketing

Client's Name

The Little Homie

Sub-Category

Viral Marketing

Brief: The client brief was to take their new kids book to the next level. Strategy: Our strategy was to create a "raw" looking video that provide a demonstration of the product at the same time as capturing ownership benefit. We then seeded this to secondary influencers to kick off the viral uplift. Results: 74,000 Share, 6.8m Views, $0 Ad spend Books sold out in 5 days

2017
United States
Heart of the Rockies Regional Medical Center

Entrant Company

Scorpion

Category

Pharmaceuticals / Medical

2017
Japan
Toyota Motor Corporation

Entrant Company

Hakuhodo Inc.

Category

Entertainment

2017
Australia
Singleton Moore Signs

Entrant Company

Milk Digital

Category

Professional Services (New)

2017
Denmark

Entrant Company

Saxo Bank

Category

Advertisement (New)