2017
The Coolest Kids Book Ever
Entrant Company
Search Insights
Category
Digital Marketing - Viral Marketing
Client's Name
The Little Homie
Country / Region
Australia
Brief: The client brief was to take their new kids book to the next level.
Strategy: Our strategy was to create a "raw" looking video that provide a demonstration of the product at the same time as capturing ownership benefit. We then seeded this to secondary influencers to kick off the viral uplift.
Results: 74,000 Share, 6.8m Views, $0 Ad spend
Books sold out in 5 days
Entrant Company
Brand Dominance
Website - Home Page
Country / Region
Australia
Entrant Company
TheeDesign
Website - Organizations / Non-Profit
Country / Region
United States
Entrant Company
Environmental PR Group
Social Media - Promotions &Contests
Country / Region
United States
Entrant Company
Knox Marketing
Website - Marketing
Country / Region
United States