Vega Awards Arcturus (3rd Place) Winner

2017

The Coolest Kids Book Ever

Entrant Company

Search Insights

Category

Digital Marketing - Viral Marketing

Client's Name

The Little Homie

Country / Region

Australia

Brief: The client brief was to take their new kids book to the next level.



Strategy: Our strategy was to create a "raw" looking video that provide a demonstration of the product at the same time as capturing ownership benefit. We then seeded this to secondary influencers to kick off the viral uplift.



Results: 74,000 Share, 6.8m Views, $0 Ad spend

Books sold out in 5 days

2017
 
Brand Dominance | Vega Website Awards 2017 Winner

Entrant Company

Brand Dominance

Website - Home Page

Country / Region

Australia

2017
 
TheeDesign | Vega Website Awards 2017 Winner

Entrant Company

TheeDesign

Website - Organizations / Non-Profit

Country / Region

United States

2017
 
Environmental PR Group | Vega Website Awards 2017 Winner
Broward Water Partnership

Entrant Company

Environmental PR Group

Social Media - Promotions &Contests

Country / Region

United States

2017
 
Knox Marketing | Vega Website Awards 2017 Winner

Entrant Company

Knox Marketing

Website - Marketing

Country / Region

United States