Vega Awards | Arcturus (3rd Place)

Australia

2017

The Coolest Kids Book Ever

Entrant Company

Search Insights

Category

Digital Marketing

Client's Name

The Little Homie

Sub-Category

Viral Marketing

Brief: The client brief was to take their new kids book to the next level. Strategy: Our strategy was to create a "raw" looking video that provide a demonstration of the product at the same time as capturing ownership benefit. We then seeded this to secondary influencers to kick off the viral uplift. Results: 74,000 Share, 6.8m Views, $0 Ad spend Books sold out in 5 days

2017
Germany
arndtteunissen GmbH | Vega Website Awards
PR + Presseagentur textschwester

Entrant Company

arndtteunissen GmbH

Category

Lifestyle

2017
United States
_defyThemAll | Vega Website Awards
Cynthia Dickerson

Entrant Company

_defyThemAll

Category

User Experience

2017
Canada
TWT Productions | Vega Website Awards

Entrant Company

TWT Productions

Category

Educational / Training

2017
United States
Continental Advertising | Vega Website Awards
Continental Motors

Entrant Company

Continental Advertising

Category

Comedy