United Design Practice
Writing / Story
This video featuring Yizheng's children erasers is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
Visual Effects / Motion Graphics
International Technological University