Red Paper Heart
Civic / HBO
Innovative / Experimental
Sword Experience is an interactive art installation for GOT shown at SXSW and Comic Con 2015. After getting their picture taken, fans step on stage facing a big projection. They then swing a replica of Arya's training sword to try and hit targets. Once hit, the targets spill GOT inspired artwork onto the canvas. As the artwork grows, fans reveal a unique portrait of themselves.
Best User Interface / Experience