To drive awareness, empathy, and generosity for Heart Kids NZ, we needed to create something that captures the hearts of parents. A campaign that also educates the public about CHDs and how Heart Kids support affected kids and families, and most importantly, connect with a powerful and emotive message that motivates people to make a donation.
Red Paper Heart
Innovative / Experimental
International Technological University
OMI Media House Sp. z o.o.