Vega Digital Awards Vega Digital Awards

Germany

2018

OPEL ADAM - Be 360

Entrant Company

SevenOne AdFactory GmbH

Category

Digital Marketing

Client Name

Opel Automotive GmbH

Sub-Category

Integrated Campaign

Invite to work

Contestant Karina dives into VR music video with six different virtual worlds to a track that was produced exclusively for the campaign.u00a0The VR video is a new interactive tool which complements the Opel Adam BE 360 communications concept of TV & online ads, product placements and editorial sweepstakes. The goal: selling special edition cars through a new channel on amazon.

Vega Awards OPEL ADAM - Be 360 Vega Awards OPEL ADAM - Be 360 Vega Awards OPEL ADAM - Be 360

Credits

Professional
United States

Entrant Company

RITTA

Category

eBrochure (New)

Professional
Austria

Entrant Company

Responsive Spaces

Category

Experimental & Innovation (New)

Professional
United States

Entrant Company

Liquid Interactive

Category

Banking / Bill Paying

Professional
United Kingdom

Entrant Company

Frost Creative Limited

Category

Sports