Vega Digital Awards Vega Digital Awards

Germany

2018

OPEL ADAM - Be 360

Entrant Company

SevenOne AdFactory GmbH

Category

Digital Marketing

Client Name

Opel Automotive GmbH

Sub-Category

Integrated Campaign

Invite to work

Contestant Karina dives into VR music video with six different virtual worlds to a track that was produced exclusively for the campaign.u00a0The VR video is a new interactive tool which complements the Opel Adam BE 360 communications concept of TV & online ads, product placements and editorial sweepstakes. The goal: selling special edition cars through a new channel on amazon.

Vega Awards OPEL ADAM - Be 360 Vega Awards OPEL ADAM - Be 360 Vega Awards OPEL ADAM - Be 360

Credits

Professional
United States

Entrant Company

FindLaw

Category

Law and Legal Services

Professional
United States

Entrant Company

Behavior Design

Category

Financial Services

Professional
Turkey

Entrant Company

Promoqube

Category

Social Video

Student
United States

Entrant School

Miami Ad School

Category

Experimental & Innovation (New)