Vega Digital Awards Vega Digital Awards

Germany

2018

OPEL ADAM - Be 360

Entrant Company

SevenOne AdFactory GmbH

Category

Digital Marketing

Client Name

Opel Automotive GmbH

Sub-Category

Integrated Campaign

Invite to work

Contestant Karina dives into VR music video with six different virtual worlds to a track that was produced exclusively for the campaign.u00a0The VR video is a new interactive tool which complements the Opel Adam BE 360 communications concept of TV & online ads, product placements and editorial sweepstakes. The goal: selling special edition cars through a new channel on amazon.

Vega Awards OPEL ADAM - Be 360 Vega Awards OPEL ADAM - Be 360 Vega Awards OPEL ADAM - Be 360

Credits

Professional
United States

Entrant Company

Red Paper Heart

Category

Experimental & Innovation (New)

Professional
Turkey

Entrant Company

Promoqube

Category

Social Video

Professional
United States

Entrant Company

Vimax Media

Category

eMagazine (New)

Professional
Portugal

Entrant Company

MOXY

Category

Experimental